Marketing Manager - Projects & Campaigns
Location: Riyadh, Saudi Arabia
Company: Confidential
Role Overview
We are seeking a Marketing Manager to lead the planning and delivery of project marketing across our real estate portfolio, ensuring campaigns, launches, budgets, agencies, and sales/leasing priorities are coordinated and executed effectively.
Key Responsibilities
Integrated Marketing Planning
- Own integrated marketing plans and campaign calendars across assigned real estate projects
- Translate business, sales, and leasing objectives into clear marketing strategies, campaigns, and measurable deliverables
- Set priorities across project marketing requirements and ensure campaigns are delivered on time
Campaign & Launch Execution
- Manage project launches, promotional campaigns, open houses, events, activations, and ongoing project communications
- Manage campaign budgets, media allocations, timelines, and performance, with clear tracking against objectives
- Coordinate digital performance activities across paid social, search, and other relevant channels, working with internal teams and external agencies
Agency & Stakeholder Management
- Manage agency relationships, briefs, timelines, deliverables, and quality of execution
- Work closely with project owners and Senior Marketing Specialists to consolidate requirements and remove delivery bottlenecks
- Coordinate with the Creative House on campaign assets, content, social media, photography, video, and production requirements
CRM & Sales Alignment
- Partner with CRM & Marketing Automation to ensure lead capture, routing, campaign tracking, and attribution are correctly implemented
- Maintain strong alignment with Sales and Leasing teams on offers, lead quality, conversion priorities, and campaign feedback
Communications & Reporting
- Support PR planning and coordinate project announcements, media requirements, and communications with relevant partners
- Prepare regular campaign, budget, and performance reports for the Marketing DirectorEscalate strategic decisions and major approvals to the Marketing Director
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field (required)
- 5-8+ years of marketing experience, preferably in real estate, property development, or a project-led environment (required)
- Fluent English is required; Arabic is strongly preferred
- Strong experience managing integrated campaigns, budgets, agencies, and multiple stakeholders
- Good understanding of digital performance marketing, CRM, lead generation, and campaign analytics
- Strong project management, prioritization, communication, and presentation skills
Key Competencies
- Strategic campaign planning and execution
- Budget management and commercial awareness
- Agency and vendor management
- Cross-functional collaboration with sales, leasing, and creative teams
- Strong communication and stakeholder management
- Analytical mindset for performance tracking and reporting