Marketing Specialist

Opus; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

Opus is seeking a Marketing Specialist to contribute to planning and executing marketing activities for the center. The role focuses on boosting patient visits, promoting medical services, and strengthening brand presence.

The candidate will develop digital campaigns, create content, and coordinate with designers and agencies while tracking performance and optimizing campaigns to meet targets.

Qualifications

• Bachelor's or Diploma in Marketing/Business Admin or related field.
• Experience in marketing is preferred, ideally in healthcare.
• Strong knowledge of digital marketing and social media platforms.
• Solid content writing and communication skills.
• Ability to analyze campaign results and prepare reports.

Responsibilities

• Prepare and implement marketing plans and campaigns for the center and medical services.
• Develop and execute digital campaigns across social media and electronic channels.
• Create marketing content and coordinate with designers/agency partners.
• Manage social media accounts and monitor engagement.
• Promote services, doctors, offers, and seasonal campaigns; monitor results.

Skills

Digital Marketing

Social Media

Content Writing

Campaign Analytics

Communication

Education

Bachelor's degree in Marketing or Business Administration

Diploma in Marketing or related field

Tools

Microsoft Office

Digital Marketing Tools

Job description

Job Objective:

Contribute to the development and implementation of the center’s marketing activities and plans in order to increase the number of patients and visitors, strengthen the center’s presence and brand, support the growth of medical services, and achieve marketing targets.

Duties and Responsibilities:

• Prepare and implement marketing plans and campaigns for the center and medical services.
• Develop and execute digital campaigns across social media platforms and electronic channels.
• Prepare marketing content and coordinate with designers and marketing agencies when needed.
• Manage the center’s accounts on social media platforms and monitor engagement and content.
• Contribute to promoting the center’s services and doctors, as well as offers and seasonal campaigns.
• Monitor the performance of marketing campaigns, analyze results, and submit reports and recommendations.
• Study the market and competitors and identify new marketing opportunities.
• Contribute to increasing the customer base and attracting new patients to the center.
• Coordinate with the customer service and reception team to follow up on campaign results and convert inquiries into bookings.
• Build marketing relationships and partnerships with relevant entities, companies, and individuals.
• Contribute to organizing events and awareness and marketing activities for the center.
• Monitor patient ratings and experiences on digital platforms and contribute to improving the center’s brand image.
• Ensure that medical content and advertisements comply with the approved regulations and policies.
• Prepare periodic reports on marketing activities and performance indicators.
• Perform any other tasks related to marketing as directed by management.

Qualifications and Requirements:

• Diploma or Bachelor’s degree in Marketing or Business Administration, or a related field.
• Previous experience in marketing is preferred, and preferably in the medical or healthcare sector.
• Good knowledge of digital marketing and social media platforms.
• Good skills in content writing and communication.
• Ability to analyze campaign results and prepare reports.
• Good skills in using Microsoft Office programs and digital marketing tools.
• Ability to work toward targets and performance indicators.