Marketing General Manager

Opus; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Opus is seeking a General Marketing Manager to lead the organization’s marketing direction, strengthen brand position, and drive sustainable growth in customers and revenue. The role involves aligning marketing plans with business objectives, managing budgets, and guiding cross-functional teams in digital marketing, content, and research.

You will collaborate with executive leadership to set commercial priorities, monitor performance, and present actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing or Business Administration or a related field is required.
• Relevant leadership experience in marketing, managing teams, and budgets.
• Track record of brand development and achieving growth objectives.
• Knowledge of digital marketing, data analysis, and market research.

Responsibilities

• Develop the overall marketing strategy and link it to the organization’s objectives and operational plans.
• Create short- and long-term marketing plans, and define initiatives, priorities, and performance measurement indicators.
• Lead the development of the marketing budget and monitor spending and return on investment.
• Oversee marketing teams, including digital marketing, content, brand management, and market research.
• Direct marketing campaigns through appropriate channels and track their impact on growth and sales.
• Lead studies of the market, customers, and competitors, and identify expansion and positioning opportunities.
• Develop the brand and ensure consistency of its identity and messaging across all touchpoints.
• Collaborate with executive management and sales and product teams to define commercial priorities.
• Monitor channel and campaign performance, analyze results, and submit reports and recommendations to senior management.
• Manage relationships with agencies, partners, and suppliers, and negotiate scope of work and costs.
• Develop team capabilities and promote continuous improvement in marketing performance.

Skills

Leadership

Budget management

Digital marketing

Data analysis

Market research

Communication

Negotiation

Decision making

Executive presentation

Education

Bachelors in Marketing

Business Administration

Postgraduate qualification

Job description

Job Description: General Marketing Manager

Purpose of the Role
Lead the organization’s marketing direction, strengthen the position of its brand(s), and achieve sustainable growth in customers and revenue in alignment with business objectives.

Duties and Responsibilities

• Develop the overall marketing strategy and link it to the organization’s objectives and operational plans.

• Create short- and long-term marketing plans, and define initiatives, priorities, and performance measurement indicators.

• Lead the development of the marketing budget and monitor spending and return on investment.

• Oversee marketing teams, including digital marketing, content, brand management, and market research.

• Direct marketing campaigns through appropriate channels and track their impact on growth and sales.

• Lead studies of the market, customers, and competitors, and identify expansion and positioning opportunities.

• Develop the brand and ensure consistency of its identity and messaging across all touchpoints.

• Collaborate with executive management and sales and product teams to define commercial priorities.

• Monitor channel and campaign performance, analyze results, and submit reports and recommendations to senior management.

• Manage relationships with agencies, partners, and suppliers, and negotiate scope of work and costs.

• Develop team capabilities and promote continuous improvement in marketing performance.

Qualifications and Requirements

• Bachelor’s degree in Marketing or Business Administration or a related field, preferably with a postgraduate qualification.

• Relevant leadership experience in marketing, managing teams, and budgets.

• A track record of brand development and achieving growth objectives.

• Knowledge of digital marketing, data analysis, and market research.

• Preference for experience in developing marketing strategies and planning, and translating objectives into actionable and measurable plans.

• Strong skills in leadership, communication, negotiation, and decision-making.

• Ability to present results and recommendations to executive management.

Key Performance Indicators

• Revenue and customer growth linked to marketing activities.

• Marketing return on investment and spending efficiency.

• Growth in brand awareness and market share.

• Achievement of marketing campaign and channel objectives.

• Compliance with the approved budget and marketing plans.

• Team performance and the extent to which targets are met.