Marketing Director - Retail & E-Commerce | Saudi Arabia

Rawaj-HCM; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

Rawaj-HCM, a leading Saudi retail company with a footprint in e-commerce and physical distribution, seeks a Marketing Director to lead brand positioning, digital and performance marketing, and to identify new market opportunities.

You will oversee the marketing team, collaborate with sales and operations, manage budgets, and drive measurable growth in traffic, conversions, and revenue while strengthening the company’s competitive position.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; master's degree advantageous.
• 10+ years of progressive marketing experience, including leadership at Director level.
• Experience in retail, e-commerce, consumer goods, or cosmetics.
• Strong expertise in digital marketing, performance marketing, brand management.
• Proven success in driving revenue growth, customer acquisition, retention, and ROI.
• Experience managing substantial marketing budgets and multidisciplinary teams.
• Strong commercial mindset with ability to translate business objectives into measurable results.
• Excellent analytical, strategic planning, communication, and stakeholder management skills.

Responsibilities

• Lead comprehensive marketing strategies aligned with growth targets and market expansion plans.
• Strengthen brand positioning and ensure consistent communications across channels.
• Drive digital marketing initiatives across paid media, social, SEO, CRM, and email.
• Oversee integrated campaigns, promotions, product launches, and seasonal initiatives.
• Manage budgets, monitor KPIs, and optimize spend for ROI.
• Build and develop a high-performing marketing team and manage agency relationships.
• Collaborate with sales, e-commerce, merchandising, operations, and senior management.
• Identify new channels, partnerships, and opportunities to support long-term growth.

Skills

Leadership

Digital marketing

Brand management

Campaign execution

Budget management

Strategic planning

Stakeholder management

Education

Bachelor's degree in Marketing

Master's degree advantageous

Tools

Google Analytics

CRM platforms

Job description

Join a leading Saudi retail company operating across e-commerce and retail distribution, with a strong focus on growth and market expansion.

As a Marketing Director, you will be responsible for leading brand positioning, digital and performance marketing, identifying new market opportunities, analyzing consumer behavior and market trends, and leading the marketing team to deliver measurable commercial results and strengthen the company's competitive position.

Key Accountabilities:

• Develop and execute comprehensive marketing strategies aligned with business objectives, growth targets, and market expansion plans.
• Strengthen brand positioning, awareness, and differentiation while ensuring consistent brand communication across all channels.
• Lead digital marketing initiatives across paid media, social media, SEO, CRM, email marketing, and performance marketing to drive traffic, conversion, and revenue growth.
• Oversee integrated marketing campaigns, promotional activities, product launches, and seasonal initiatives.
• Manage marketing budgets, optimize spending, and monitor KPIs, campaign effectiveness, and return on investment.
• Build, lead, and develop a high-performing marketing team while managing relationships with agencies and external partners.
• Work closely with sales, e-commerce, merchandising, operations, and senior management to drive commercial performance.
• Identify new marketing channels, partnerships, and business opportunities to support the company's long-term growth.

Knowledge, Skills, and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is an advantage.
• 10+ years of progressive marketing experience, including significant leadership experience at Director or equivalent senior management level.
• Proven experience in retail, e-commerce, consumer goods, beauty, cosmetics, lifestyle, or other consumer-focused industries.
• Strong expertise in digital marketing, performance marketing, brand management, and integrated campaign execution.
• Demonstrated success in driving revenue growth, customer acquisition, retention, and marketing ROI.
• Experience managing substantial marketing budgets and leading multidisciplinary teams.
• Strong commercial mindset with the ability to translate business objectives into measurable marketing results.
• Excellent analytical, strategic planning, communication, and stakeholder management skills.