Healthcare Digital Ads Manager

Opus; Riyadh; On-site; SAR 156,000 - 246,000; Full time

Job summary

Opus is seeking a Digital Advertising Buyer in Riyadh to plan and manage paid campaigns for medical services. The role focuses on reaching target audiences while adhering to health advertising regulations and platform policies.

You will monitor performance, test creatives and audiences, and collaborate with marketing and design teams to optimize reach and conversions. Healthcare familiarity is a plus.

Qualifications

• Experience in managing digital advertising campaigns and purchasing ads.
• Knowledge of advertising platforms and analytics tools for measuring conversions.
• Analytical skills with ability to manage budgets and optimize ROAS.
• Communication, organization, and coordination with marketing teams.
• Healthcare or medical sector experience is preferred.

Responsibilities

• Prepare advertising campaign plans according to objectives and the approved budget.
• Manage ads on platforms such as search engines and social media channels.
• Define the target audience and the geographic areas for medical services.
• Monitor campaign performance and analyze cost per lead, inquiries, and bookings.
• Test ads, messages, and audiences; optimize campaigns based on results.
• Coordinate with marketing and design teams to prepare ad content and materials.
• Prepare periodic reports explaining results and recommendations.
• Ensure ads and medical content are reviewed and compliant with policies and regulations.
• Protect customer data and use it per approved policies and regulations.

Skills

Digital ads management

Advertising platforms

Analytics tools

Budget optimization

Communication

Coordination

Healthcare experience

Tools

Advertising platforms

Analytics tools

Job description

Opus is seeking a Digital Advertising Buyer in Riyadh to plan and manage paid campaigns for medical services. The role focuses on reaching target audiences while adhering to health advertising regulations and platform policies.

You will monitor performance, test creatives and audiences, and collaborate with marketing and design teams to optimize reach and conversions. Healthcare familiarity is a plus.