Groups & Events Sales Manager

Chedi Hospitality; Medina; On-site; SAR 180,000 - 300,000; Full time

Job summary

The Chedi Hegra in Medina, Saudi Arabia, is seeking a Groups & Events Sales Manager to drive group business, MICE, weddings and social events revenue. You will lead the end-to-end sales process from lead generation to event execution in a luxury onsite environment.

You will build relationships with corporate and social segments, prepare proposals, contracts and budgets, and coordinate across departments to ensure flawless event delivery in line with brand standards.

Qualifications

• Minimum 5–7 years of experience in Groups & Events, Banquet Sales, or Catering Sales within luxury hospitality.
• Proven ability to prepare accurate proposals, contracts and budgets.
• Excellent negotiation and relationship management skills.
• Outstanding communication and presentation skills in English; Arabic is an advantage.
• Strong knowledge of Opera PMS and sales CRM tools.

Responsibilities

• Actively source and secure groups, MICE, weddings, and social events to exceed revenue targets.
• Prepare professional proposals, contracts, and budgets tailored to client needs.
• Manage end-to-end sales process from lead generation to event execution and follow-up.
• Collaborate across departments to ensure premium event delivery.
• Oversee banquet and catering planning aligning with luxury brand standards.
• Forecast, report, and manage pipeline using Opera PMS and CRM systems.
• Develop relationships with corporate, MICE, and social segment stakeholders.

Skills

Negotiation

Relationship management

Communication skills

Presentation skills

Leadership

Stakeholder management

Tools

Opera PMS

CRM systems

Job description

Role Overview

As a Groups amp Events Sales Manager Events Banquet amp Catering you will play a key role in driving group business MICE weddings and social events revenue at The Chedi Hegra As part of our team in The Chedi Hegra you ll work in an onsite environment that thrives on delivering exceptional luxury hospitality experiences You will develop and maintain relationships with clients partners and stakeholders ensuring the seamless execution and conversion of group bookings and events from proposal through to follow-up

Responsibilities

• Actively source and secure groups MICE weddings and social events business to exceed revenue targets
• Prepare professional proposals contracts and budgets tailored to client needs
• Manage the end-to-end sales process from lead generation to event execution and post-event follow-up
• Collaborate across departments to ensure operational excellence and outstanding event delivery
• Oversee banquet and catering planning ensuring every detail aligns with luxury brand standards
• Conduct event forecasting reporting and pipeline management using Opera PMS and sales CRM systems
• Develop strong relationships with corporate MICE and social segment stakeholders to maintain and expand the client base
• Lead negotiations ensuring mutually beneficial agreements while maximizing profitability
• Continually analyze market trends competition and demand to capitalize on new business opportunities

Minimum 5 7 years of experience in Groups & Events, Banquet Sales, or Catering Sales within luxury hospitality. Demonstrated success in driving revenue for group business, MICE, weddings, and social events. Comprehensive knowledge of event planning, banquet operations, and sales conversion processes. Proven ability to prepare accurate proposals, contracts, budgets, and event forecasts. Excellent negotiation and relationship management skills. Track record of achieving and exceeding sales targets and revenue goals. Outstanding communication and presentation skills in English; Arabic language skills are an advantage. Strong understanding of Opera PMS and proficiency in sales systems and CRM tools. Ability to thrive in a fast-paced, high-demand operational environment. Demonstrated leadership, organization, and stakeholder management abilities.

Nice to have requirements

• Previous experience in ultra-luxury or lifestyle hotel brands.
• Established network within KSA corporate, MICE, and event markets.
• Professional experience with destination or resort properties.
• Knowledge of the AlUla market and current tourism trends.
• Additional language proficiency beyond English.