Global Events Marketing Lead | Strategy & Analytics

DMG Events group; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

dmg events in Riyadh is looking for a Marketing lead to develop and execute integrated marketing strategies for exhibitions, conferences, awards and digital products. You will drive audience growth, exhibitor and visitor engagement, and brand development while managing budgets and collaborating with internal and external stakeholders.

You will define audiences, personas and messaging, oversee content calendars, and manage channels including websites, email and social media.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business or a related discipline.
• Strong understanding of integrated marketing strategies, campaign planning, digital marketing and audience development.
• Knowledge of data management, analytics, brand development and marketing measurement.
• Understanding of exhibitions, conferences or events marketing is desirable.
• Native Arabic speaker with fluency in English is mandatory.
• Demonstrable experience in marketing with proven ability to develop and execute successful campaigns.
• Experience managing integrated marketing campaigns across multiple channels.
• Experience managing marketing budgets and performance reporting.
• Experience working with exhibitions, events, conferences or B2B marketing is desirable.
• Experience managing external suppliers, agencies and strategic partners.

Responsibilities

• Develop and implement integrated marketing strategies for exhibitions, conferences, awards and digital products aligned with business objectives and event goals.
• Define target audiences, customer segments, personas, value propositions and messaging strategies to improve campaign effectiveness.
• Manage and optimize marketing budgets by maintaining accurate budget tracking and ensuring efficient use of resources.
• Develop and manage marketing calendars, campaign schedules and content plans to ensure timely delivery of marketing activities.
• Oversee the creation, development and delivery of marketing materials across multiple channels, ensuring alignment with brand standards.
• Manage data management and audience development initiatives by ensuring effective data governance, enrichment and database maintenance.
• Monitor campaign performance through analytics, reporting and insights to improve marketing effectiveness and achieve KPIs.
• Manage digital channels including websites, email marketing and social media platforms to strengthen event visibility and engagement.
• Develop and manage relationships with media partners, industry associations and external stakeholders to increase event exposure.
• Source, appoint and manage external suppliers and agencies to support successful marketing delivery.
• Support sales and event teams with market research, insights and marketing materials to strengthen strategic partnerships and commercial opportunities.
• Stay updated with emerging marketing trends, technologies and best practices to continuously improve campaign strategies and performance.

Skills

Integrated marketing

Campaign management

Digital marketing

Analytics

Stakeholder management

Budget management

Marketing automation

CRM

Copywriting

Project management

Education

Bachelor’s or Master’s in Marketing or related

Tools

Salesforce

Google Analytics

Power BI

Adestra

Social media manager platforms

Job description

dmg events in Riyadh is looking for a Marketing lead to develop and execute integrated marketing strategies for exhibitions, conferences, awards and digital products. You will drive audience growth, exhibitor and visitor engagement, and brand development while managing budgets and collaborating with internal and external stakeholders.

You will define audiences, personas and messaging, oversee content calendars, and manage channels including websites, email and social media.