MEA Regional Marketing Specialist – Demand Gen & Events

RLDatix; Riyadh; On-site; SAR 90,000 - 150,000; Full time

Benefits offered by this job

Benefits package

Job summary

RLDatix in Riyadh is seeking a Riyadh-based Marketing Specialist to join our Marketing team, delivering integrated regional programmes that strengthen brand visibility, engage audiences, generate qualified demand, and support MEA growth.

You will coordinate events, campaigns, content, and digital channels, translate regional priorities into actionable plans, and collaborate with Sales, central marketing, and partners to optimize lead qualification and funnel performance.

Qualifications

• Two to four years of experience delivering integrated B2B marketing programmes in regional or multi-market environments, including events, exhibitions, webinars, seminars, and digital campaigns, with demonstrated success generating qualified leads and contributing to pipeline.
• Hands-on experience with marketing automation, CRM, webinar, event-management, digital, social media, and reporting platforms.
• Strong capability in marketing planning, audience segmentation, content development, brand governance, agency and vendor coordination, budget management, data analysis, and performance reporting.
• Effective project management, cross-functional communication, and stakeholder-management skills, with the ability to manage multiple priorities and turn insights into practical improvements.
• Native Arabic speaker with professional proficiency in English, both written and spoken, and a Bachelor's degree in Marketing, Business Administration, or a related field.
• Sincere interest in making a positive change in healthcare, with experience in healthcare technology, enterprise software, or another regulated B2B industry an advantage.

Responsibilities

• Analyze campaign, event, and webinar performance and maintain dashboards and CRM data to produce actionable reports.
• Translate regional priorities into practical marketing plans, briefs, and calendars for local execution.
• Coordinate events, exhibitions, webinars, and seminars with Sales, leaders, central teams, and partners to align lead follow-up.
• Plan and execute integrated demand-gen and brand campaigns across events, email, digital, social, and PR channels.
• Develop and localize audience-focused content and apply attribution methods to refine messaging and channel mix.

Skills

B2B marketing

Marketing automation

CRM

Events

Content development

Data analysis

Budget management

Stakeholder management

Arabic

English

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot

Salesforce

Google Analytics

Job description

RLDatix in Riyadh is seeking a Riyadh-based Marketing Specialist to join our Marketing team, delivering integrated regional programmes that strengthen brand visibility, engage audiences, generate qualified demand, and support MEA growth.

You will coordinate events, campaigns, content, and digital channels, translate regional priorities into actionable plans, and collaborate with Sales, central marketing, and partners to optimize lead qualification and funnel performance.