Franchise Lead - Brand, Growth & Omnichannel

Astrazeneca Pharma India Ltd.; Riyadh; On-site; SAR 300,000 - 600,000; Full time

Job summary

AstraZeneca Saudi Arabia is seeking a senior leader to drive the marketing and sales strategy for a defined disease area. The role involves leading a high-performing team, shaping commercial plans, and aligning cross-functional efforts with global guidance to maximize brand performance.

You will build relationships with KOLs and HCOs, drive market insights, and advance omnichannel initiatives to meet business objectives in the Saudi market.

Qualifications

• Leads marketing and sales efforts for specified disease area.
• Develops strategies to transform treatment approaches in the therapy area.
• Drives brand performance through cross-functional integration and omnichannel tactics.

Responsibilities

• Lead a team of sales and marketing managers to achieve brand objectives.
• Define and execute the commercial strategy for products in KSA.
• Coordinate brand plan processes with cross-functional teams and SOPs.
• Build and maintain relationships with KOLs and HCOs to align with global guidance.
• Drive market insights, competitive analysis and performance monitoring.

Skills

Leadership

Strategic thinking

Omnichannel activation

Cross-functional collaboration

Job description

AstraZeneca Saudi Arabia is seeking a senior leader to drive the marketing and sales strategy for a defined disease area. The role involves leading a high-performing team, shaping commercial plans, and aligning cross-functional efforts with global guidance to maximize brand performance.

You will build relationships with KOLs and HCOs, drive market insights, and advance omnichannel initiatives to meet business objectives in the Saudi market.