Field Sales Representative

Confidential Company; Riyadh; On-site; SAR 60,000 - 90,000; Full time

Job summary

Confidential Company is seeking a Field Sales Representative in Riyadh to drive store-level sales, ensure timely orders, and maintain strong relationships with store and category managers.

You will execute weekly visiting plans, coordinate promotions, and monitor in-store availability, pricing, and displays to maximize ROI and growth across key accounts.

Qualifications

• Minimum 3 years of sales experience in a similar role.
• Proven ability to achieve sales targets and drive regional growth in Key Accounts.
• Exposure to in-store promotions and trade activities (regular & seasonal).

Responsibilities

• Action and achieve the monthly sales targets across the defined range.
• Ensure timely regular orders by customers to avoid delays in invoicing and supply.
• Coordinate and follow up on promo orders to ensure promotions are invoiced/executed per weekly plans.
• Drive weekly store visit journey plan to coordinate customer needs and track progress at store level.
• Align on minimum/maximum ordering bracket by SKU to ensure stock is allocated to each store.
• Collaborate with category and store managers to strengthen operational alignment on brands.
• Ensure business fundamentals (availability, visibility, pricing & promotions) are implemented across visited stores.
• Align with store category managers on upcoming activities to coordinate head office and store level.
• Drive timely implementation of weekly promotions and report issues for urgent action.
• Collaborate with merchandising on store progress to ensure 100% implementation of trade guidelines.

Skills

Sales experience

Target achievement

Relationship building

Negotiation

Job description

The Field Sales Representative operates as the frontliner for the Sales operations team in terms of ensuring timely sales orders, target achievements and fulfilling the operational fundamentals at store level. The FSR’s role is critical to drive sales and business consistency across all the key stores of the customers (retailers)

DUTIES AND RESPONSIBILITIES:

• Action and achieve the monthly sales targets reflected by customer and city across the defined range
• Ensure the timely regular orders by customer are initiated as per the process to avoid delays in invoicing and supply
• Coordinate and closely follow up on the promo order quantities to ensure that the promotions are invoiced/ executed as per the weekly plans
• Drive and execute the weekly store visit journey plan to coordinate customer needs and follow progress at store level
• Align on the minimum/maximum ordering bracket by SKU to ensure sufficient stock are allocated to each store to avoid out of stocks
• Work closely and drive business relationships with the category and store managers to drive a stronger operational alignment on the brands

2) Execution & Trade Activity Follow Up

• Ensure the business fundamentals (availability, visibility, pricing & promotions) are implemented across the visited stores as per the principles
• Align with the store category managers on all upcoming activities to confirm full coordination between head office and store level to avoid any gaps that would lead to missed opportunities
• Drive and ensure the timely implementation of the weekly promotions (both on flyer and instore) while reporting to management any issues to action urgently
• Collaborate on daily basis with the merchandising team about store progress and gaps to be fixed to ensure 100% implementation of the trade execution guidelines (especially on availability, home shelf placement & off shelf displays)
• Accountable to align with the agency field team in periods of Activations to ensure the store is well prepared to drive the needed ROI during & post activity

3) Trade and Competition Reporting

• Report new customer store openings with their details to include them withing the customer data base and weekly coverage for sales & store visits
• Report any store closures to ensure that they are removed from the database and respective journey plan visits/coverage
• Share primary feedback on implemented promotions across the key stores to assess the implemented plans and recommend action(s) at outlet level to enhance performance
• Report key initiatives implemented by competition in terms of special discounts, thematic displays, new launches, etc.. for internal assessment and reflection of the Customer Marketing and Sales teams
• Consolidate and share feedback related to customers in terms of planned events, launches, expansions, etc..for consideration during planning process

EDUCATION & EXPERIENCE REQUIREMENTS:

Professional Background:

• A minimum of 3 years of sales experience in a similar role
• Proven experience in achieving Sales targets and driving regional growth in Key Accounts
• Exposure to instore promotions and trade activities (regular & seasonal)

Mindset

• Highly curious and willing to learn in an entrepreneurial scope
• Passionate and has the drive to growth individually and with a team
• Ownership mindset; proactive in identifying problems and solving them
• Ability to simplify complexity and communicate clearly
• Customer centricity - acts with customers in mind; establishes and maintains effective relationships with key stakeholders and gains their trust and respect
• Team player though managing expectations and driving alignments towards set objectives
• Negotiation skills – proven ability to secure and execute customer plans at store level (with category & store managers)