Field Sales Pro – HoReCa Growth & Key Accounts

Sitaf Food; Jeddah; On-site; SAR 30,000 - 54,000; Full time

Job summary

SITAF Food in Jeddah is seeking a Field Sales Representative to drive sales growth within an assigned territory, focusing on HoReCa and retail customers.

You will build strong customer relationships, identify upsell opportunities, implement price changes per company guidelines, and ensure timely receivables with Finance.

The role requires at least three years of field sales experience in the foodservice sector and excellent English. A proactive, independent attitude is essential.

Qualifications

• Three years of field sales experience in the foodservice sector.
• Strong negotiation and communication skills.
• English fluency required.

Responsibilities

• Drive daily sales across assigned accounts and increase product variety and volume.
• Identify upsell and cross-sell opportunities based on customer needs.
• Implement price changes in line with company guidelines.
• Prepare and maintain customer sales forecasts for demand planning.
• Build relationships through regular visits and excellent service.
• Collaborate with Hotel Channel Manager and Key Account Manager for local execution.
• Ensure timely collection of receivables with Finance.
• Provide management with market insights on competitors and customer requirements.

Skills

Field sales

Negotiation

Communication

Relationship building

English

Independent work

Job description

SITAF Food in Jeddah is seeking a Field Sales Representative to drive sales growth within an assigned territory, focusing on HoReCa and retail customers.

You will build strong customer relationships, identify upsell opportunities, implement price changes per company guidelines, and ensure timely receivables with Finance.

The role requires at least three years of field sales experience in the foodservice sector and excellent English. A proactive, independent attitude is essential.