Digital Marketing Manager

Boutiqaat; Riyadh; On-site; SAR 300,000 - 420,000; Full time

Job summary

Boutiqaat in Riyadh is seeking a seasoned Digital Marketing Manager to drive our multi-channel growth, shaping strategy and delivering traffic, conversions and brand love across SEM, SEO, social, email and display campaigns.

You will lead a high-performing marketing team, mentor SEO specialists and content creators, collaborate with Sales, and translate insights into action to achieve measurable ROI and growth objectives.

Qualifications

• Bachelor’s degree in marketing or related field.
• 9–12 years of digital marketing experience with 3–4 years in leadership.
• Proven success in integrated digital campaigns and team leadership.
• Hands-on experience with Google Ads, Analytics, Facebook Ads Manager, SEO tools, email platforms, and CRMs.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns aligned with business goals.
• Analyze performance, optimize ROI, and continuously improve campaign effectiveness.
• Oversee content creation and calendar management to ensure timely execution.
• Mentor SEO specialists, social media managers, and content creators.
• Track KPIs and provide insights to senior management.

Skills

Leadership

Data-driven

Analytical

Content strategy

Multi-channel marketing

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Google Analytics

Facebook Ads Manager

SEO tools (SEMrush, Ahrefs)

Email platforms

CRM systems

Job description

Are you a digital powerhouse who thrives on data, creativity, and results?

At Boutiqaat, we’re looking for a Digital Marketing Manager to lead our digital growth journey driving traffic, conversions, and brand love across every digital touchpoint.

If you’re passionate about building impactful campaigns, leading high-performing teams, and turning insights into action, this role is for you.

As a Digital Marketing Manager, you will own and shape Boutiqaat digital marketing strategy planning, executing, and optimizing campaigns across SEM, SEO, social media, email, display advertising, and beyond. From brand awareness to customer acquisition, you’ll ensure every campaign delivers measurable impact and supports our growth objectives.

What You’ll Be Doing

• Plan and execute multi-channel digital marketing campaigns aligned with business goals
• Analyze performance, optimize ROI, and continuously improve campaign effectiveness
• Oversee the creation of engaging, high-quality content that speaks to our audience
• Manage content calendars to ensure timely and consistent execution
• Partner closely with Sales to deliver powerful digital marketing support
• Manage and mentor a team of SEO specialists, social media managers, and content creators
• Provide regular feedback, coaching, and development opportunities
• Strengthen Boutiqaat’s online presence and brand reputation
• Oversee social media platforms including Instagram, Facebook, Snapchat, Twitter/X, and YouTube
• Ensure consistent, compelling brand storytelling across all digital channels
• Collaborate with media partners and stakeholders to amplify campaigns
• Track KPIs such as CPL, CPA, ROI, website traffic, and engagement
• Deliver insights and recommendations to senior management
• Conduct competitor and market analysis to stay ahead of trends
• Manage and optimize the digital marketing budget
• Develop digital strategies for new and existing products
• Launch innovative online initiatives, promotions, and campaigns
• Create and maintain a strong digital framework and social media governance
• Drive traffic to both the website and mobile app through SEO, PPC, and performance marketing

What You Bring to the Table:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field
• 9-12 years of digital marketing experience, with 3-4 years in a leadership role
• Proven success in managing integrated digital campaigns and teams
• Strong analytical background with a performance-driven mindset
• Hands-on experience with Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Ahrefs), email platforms, and CRM systems
• Solid understanding of web analytics and tracking
• Fluent in English; Arabic is an advantage
• Strategic thinker with a strong creative edge
• Data-driven, analytical, and results-oriented
• Confident leader with excellent communication skills
• Ability to juggle multiple projects in a fast-paced environment
• Curious, adaptable, and always ahead of digital trends

Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands-on experience, expert mentorship, and real impact.