Country Business Leader, PI (Peripheral Intervention) – KSA

BD; Riyadh; On-site; SAR 900,000 - 1,300,000; Full time

Job summary

BD is seeking a Country Business Leader for Saudi Arabia to drive PI business growth, sales, and profitability. You will manage sales and marketing operations, implement the GTM model, and promote PI products to key opinion leaders and end-users while expanding the PI team and coverage.

The role requires a bachelor’s degree with an MBA preferred, 8+ years in sales/marketing leadership, and deep knowledge of Saudi procurement, tendering, and healthcare dynamics.

Qualifications

• Bachelor’s degree is required; MBA or equivalent postgraduate qualification preferred.
• Extensive healthcare industry experience with leadership in sales/marketing.
• Advanced proficiency in Microsoft Office applications.
• Minimum of 8 years of sales and marketing leadership, including at least 5 years of people management.
• Proven track record in commercial strategy, GTM models, and growth initiatives.
• Strong knowledge of Saudi procurement, tendering, and end-to-end healthcare sales cycles.
• Experience with SFDC/CRM for pipeline and forecasting.

Responsibilities

• Lead development and execution of business and marketing plans and pricing strategies.
• Build a high-performing team and foster accountability and continuous improvement.
• Establish partnerships with key decision-makers and influencers across healthcare.
• Own demand planning, budgeting, and financial forecasting for profitability.
• Represent BD with government entities and healthcare stakeholders.
• Drive growth opportunities and monitor market dynamics and competition.
• Lead market research and performance assessments to inform strategy.
• Launch new products and ensure regulatory compliance.

Skills

Healthcare experience

People management

CRM tools

Strategic thinking

Analytical mindset

Communication skills

Negotiation

Relationship building

Education

Bachelor’s degree

MBA or equivalent

Tools

SFDC/CRM tools

Microsoft Office

Job description

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Our vision for Peripheral Intervention at BD

Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

About The Role

The Country Business Leader role will develop and implement business strategies for Saudi Arabia to ensure continued growth of PI Business, sales and profitability in-line with overall business strategy and Sales/GP targets. This will be achieved primarily through managing sales and marketing operations to deliver monthly/quarterly & annually agreed sales, GP and OIBT goal. The Leader is expected to implement successfully the agreed on GTM model and the promotion of PI products and services to opinion leaders and end-users while building upon existing PI team to strengthen capabilities and expand geographical coverage.

Main Responsibilities Will Include

• Lead the development and execution of business and marketing plans, pricing strategies, commercial policies, and promotional initiatives across all PI platforms in Saudi Arabia to achieve or exceed sales, GP, and OIBT targets.
• Lead, develop, and inspire a high-performing team by fostering a culture of accountability, collaboration, talent development, and continuous improvement to achieve business objectives
• Establish and strengthen partnerships with key decision-makers, influencers, and opinion leaders across the healthcare ecosystem.
• Own demand planning, inventory forecasting, annual budgeting, and ongoing financial forecasts to ensure accurate sales and profitability management.
• Build and maintain strategic relationships with government entities, the Ministry of Health, key opinion leaders, and healthcare decision-makers to influence healthcare policies, funding priorities, regulatory frameworks, and strengthen the BD brand presence.
• Proactively identify and pursue new growth opportunities within the PI portfolio by leveraging market intelligence, emerging trends, and evolving customer needs.
• Lead market research, business analytics, and performance assessments to drive informed strategic decision-making and optimize platform performance.
• Continuously monitor market dynamics, competitor activities, and industry trends, developing effective counterstrategies to protect and expand market share.
• Develop and articulate compelling, customer-centric value propositions tailored to target market segments.
• Drive the successful launch of new products and line extensions through comprehensive commercialization and adoption strategies.
• Ensure timely registration and regulatory compliance of the PI portfolio to support business continuity and growth objectives.
• Represent BD at industry conferences, scientific congresses, customer events, and professional forums as required.
• Effectively manage promotional investments and expenses within approved budgets while maximizing return on investment.
• Foster a culture of collaboration, knowledge sharing, and teamwork across functions, businesses, and regional teams.
• Uphold BD’s highest standards of ethics, integrity, compliance, and professional conduct in all business activities.
• Champion FCPA, Global Trade, and corporate compliance requirements while embedding best practices across the organization.
• Lead the development and execution of national framework agreements to support sustained business growth and market access.
• Collaborate closely with META regional teams to define market segmentation, targeting, and growth strategies that accelerate penetration and expansion into new market segments.

About You

• Bachelor’s degree required; MBA or equivalent postgraduate qualification preferred.
• Extensive healthcare industry experience, preferably within the clinical, vascular, oncology, or medical device sectors.
• Advanced proficiency in Microsoft Office applications.
• Minimum of 8 years of sales and marketing leadership experience, including at least 5 years of people management responsibility. Experience within multinational medical device, hospital, or healthcare organizations is highly desirable.
• Demonstrated track record of developing and executing successful commercial strategies, go-to-market models, and business plans that deliver sustainable growth and market leadership.
• Strong understanding of the vascular and oncology markets in Saudi Arabia, including clinical practices, competitive landscape, and customer dynamics.
• Deep knowledge of Saudi procurement processes, tendering mechanisms, and the end-to-end healthcare sales cycle.
• Proficient in leveraging SFDC and CRM tools for pipeline management, forecasting, performance tracking, and commercial execution.
• Strong analytical mindset with the ability to translate complex information into clear, concise, and actionable insights.
• Effectively prioritizes and adapts to changing business needs to achieve individual and team objectives.
• Exceptional planning, organizational, and fast execution skills with a strong focus on delivering results.
• Demonstrates strong commercial acumen and strategic thinking capabilities.
• In-depth understanding of hospital purchasing processes and proven ability to develop high-value professional networks.
• Highly results-oriented with a strong bias for action, customer focus, and solution-driven mindset.
• Passionate about continuous improvement, talent development, and enhancing organizational effectiveness.
• Outstanding negotiation, influencing, and decision-making skills.
• Self-motivated, resilient, and consistently demonstrates a positive and proactive approach.
• Demonstrates a high level of ownership, accountability, and personal responsibility.
• Exhibits strong self-awareness, emotional intelligence, and professional maturity.
• Dependable, collaborative, committed, and passionate about advancing healthcare outcomes.
• Proven ability to manage and prioritize multiple strategic initiatives simultaneously.
• Skilled at leading through influence within complex matrix organizations involving internal stakeholders, regional marketing, and clinical teams.
• Exceptional relationship-building capabilities with both internal and external stakeholders, combined with strong networking skills.
• Customer-centric leader dedicated to understanding customer needs, exceeding expectations, and building long-term partnerships.
• Excellent communication and presentation skills with the ability to engage and influence stakeholders at all organizational levels.
• Demonstrated ability to inspire, influence, and drive alignment across diverse teams and stakeholder groups.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

SAU Riyadh - Centria Office Building

Additional Locations

Work Shift