Corporate & Events Sales Executive

Confidential; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Confidential is seeking an experienced Corporate & Events Sales Executive in Riyadh to develop sales opportunities with corporate clients, government entities, hotels, and event organizers. You will own the full sales cycle from lead generation to repeat business and coordinate with production, operations, and finance to meet client requirements.

The ideal candidate has 3+ years in B2B/corporate/event sales, an established network in the events market, and fluency in Arabic with working English.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, Hospitality Management, or a related field.
• Minimum of 3 years of experience in B2B sales, corporate sales, event sales, or business development.
• Experience in food, hospitality, catering, events, corporate gifting, or related sectors is strongly preferred.
• Proven experience in acquiring corporate clients and managing the complete sales cycle.
• Existing relationships with companies, government entities, event organizers, hotels, wedding venues, or event agencies are an advantage.
• Experience in preparing quotations, commercial proposals, product presentations, and customized client packages.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Ability to coordinate with production, operations, marketing, design, and finance teams.
• Fluency in Arabic and working proficiency in English.
• Willingness to attend client meetings, events, exhibitions, and field visits as required.

Responsibilities

• Build and maintain a qualified database of corporate clients, government and semi-government entities, event organizers, hotels, wedding venues, conference organizers, and relevant agencies.
• Identify and pursue new business opportunities through referrals, partnerships, networking, direct outreach, and market research.
• Develop corporate sales opportunities for employee recognition programs, seasonal occasions, corporate gifts, internal events, and recurring orders.
• Develop sales opportunities related to weddings, private events, conferences, exhibitions, product launches, and corporate events.
• Build strategic relationships with event organizers, hotels, hospitality companies, wedding venues, and conference and exhibition agencies.
• Conduct sales outreach through calls, emails, direct meetings, field visits, and presentations.
• Understand client requirements, including event type, number of guests, budget, delivery requirements, product selection, and service expectations.
• Prepare technical and commercial proposals, quotations, product packages, and presentations using approved templates and pricing.
• Present samples, product selections, packaging options, and customization solutions according to client requirements.
• Manage negotiations within the approved authority and address client comments and objections professionally.
• Manage the complete sales cycle from lead generation and proposal submission through negotiation, confirmation, contracting, delivery, collection, and repeat business.
• Develop annual or seasonal supply agreements and preferred pricing arrangements with companies and organizations that generate recurring demand.
• Recommend customized product packages for different client segments in coordination with marketing, production, and operations teams.
• Coordinate confirmed orders with production, operations, design, and finance teams, ensuring that all requirements are communicated accurately.
• Confirm product availability, production capacity, execution timelines, delivery arrangements, and payment terms before making commitments to clients.
• Monitor order execution through final delivery and resolve any issues in coordination with the relevant departments.
• Follow up with clients after delivery, request feedback and referrals, and develop recurring business opportunities.
• Maintain accurate and updated client, opportunity, quotation, meeting, and sales activity records on the approved system.
• Prepare weekly sales activity and pipeline reports covering communications, meetings, proposals, opportunities, challenges, and next steps.
• Prepare monthly reports covering sales performance, collections, conversion rates, new clients, opportunity sources, and forecasts for the following month.
• Maintain the confidentiality and security of client and commercial information.

Skills

B2B sales

Corporate sales

Event sales

Business development

Negotiation

CRM

MS Office

Education

Bachelor’s degree in Business Administration/Marketing/Sales/Hospitality

Tools

CRM systems

MS Office

Job description

A Saudi company operating in the food sector is seeking an experienced and results-driven Corporate & Events Sales Executive to develop sales opportunities with corporate clients, government and semi-government entities, event organizers, hotels, wedding venues, and hospitality partners.

The role will focus on acquiring new clients, managing the full sales cycle, developing corporate and event-based sales opportunities, and coordinating with internal teams to ensure accurate and timely order delivery. The ideal candidate will have strong B2B sales experience, an established network in the corporate or events market, and the ability to convert commercial opportunities into confirmed and recurring business.

Key Responsibilities:

• Build and maintain a qualified database of corporate clients, government and semi-government entities, event organizers, hotels, wedding venues, conference organizers, and relevant agencies.
• Identify and pursue new business opportunities through referrals, partnerships, networking, direct outreach, and market research.
• Develop corporate sales opportunities for employee recognition programs, seasonal occasions, corporate gifts, internal events, and recurring orders.
• Develop sales opportunities related to weddings, private events, conferences, exhibitions, product launches, and corporate events.
• Build strategic relationships with event organizers, hotels, hospitality companies, wedding venues, and conference and exhibition agencies.
• Conduct sales outreach through calls, emails, direct meetings, field visits, and presentations.
• Understand client requirements, including event type, number of guests, budget, delivery requirements, product selection, and service expectations.
• Prepare technical and commercial proposals, quotations, product packages, and presentations using approved templates and pricing.
• Present samples, product selections, packaging options, and customization solutions according to client requirements.
• Manage negotiations within the approved authority and address client comments and objections professionally.
• Manage the complete sales cycle from lead generation and proposal submission through negotiation, confirmation, contracting, delivery, collection, and repeat business.
• Develop annual or seasonal supply agreements and preferred pricing arrangements with companies and organizations that generate recurring demand.
• Recommend customized product packages for different client segments in coordination with marketing, production, and operations teams.
• Coordinate confirmed orders with production, operations, design, and finance teams, ensuring that all requirements are communicated accurately.
• Confirm product availability, production capacity, execution timelines, delivery arrangements, and payment terms before making commitments to clients.
• Monitor order execution through final delivery and resolve any issues in coordination with the relevant departments.
• Follow up with clients after delivery, request feedback and referrals, and develop recurring business opportunities.
• Maintain accurate and updated client, opportunity, quotation, meeting, and sales activity records on the approved system.
• Prepare weekly sales activity and pipeline reports covering communications, meetings, proposals, opportunities, challenges, and next steps.
• Prepare monthly reports covering sales performance, collections, conversion rates, new clients, opportunity sources, and forecasts for the following month.
• Maintain the confidentiality and security of client and commercial information.

Qualifications and Experience:

• Bachelor’s degree in Business Administration, Marketing, Sales, Hospitality Management, or a related field.
• Minimum of 3 years of experience in B2B sales, corporate sales, event sales, or business development.
• Experience in the food, hospitality, catering, events, corporate gifting, or related sectors is strongly preferred.
• Proven experience in acquiring corporate clients and managing the complete sales cycle.
• Existing relationships with companies, government entities, event organizers, hotels, wedding venues, hospitality providers, or event agencies are an advantage.
• Experience in preparing quotations, commercial proposals, product presentations, and customized client packages.
• Strong negotiation, presentation, communication, and relationship-management skills.
• Ability to coordinate effectively with production, operations, marketing, design, and finance teams.
• Strong organizational skills and the ability to manage multiple clients and orders simultaneously.
• Results-oriented with the ability to achieve sales, collection, and client acquisition targets.
• Proficiency in Microsoft Office and CRM or sales management systems.
• Fluency in Arabic and good working proficiency in English.
• Willingness to attend client meetings, events, exhibitions, and field visits as required.