Channel Sales Manager

ApplyMint

Jeddah

On-site

SAR 90,000 - 140,000

Full time

14 days+

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Job summary

ApplyMint is seeking a senior leader to drive partner recruitment and ecosystem development in Jeddah, Saudi Arabia. You will identify and onboard strategic partners, expand the network, and ensure alignment with our GTM and delivery capabilities across resellers, SIs, MSPs/MSSPs, and service providers.

You will orchestrate onboarding, enablement, and relationship management while co-developing pipeline and revenue growth through joint campaigns and governance.

Qualifications

Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field.
5–10 years of experience in channel sales, partner management, partner onboarding, or partner enablement.
Hands-on experience working with technology partners (resellers, distributors, SIs, MSPs/MSSPs).
Proven track record building and scaling a partner ecosystem and delivering measurable partner revenue impact.

Responsibilities

Identify, recruit, and onboard strategic partners across Saudi Arabia.
Expand the partner network based on coverage, vertical focus, and solution alignment.
Evaluate partners based on market presence, technical capability, delivery readiness, and sales potential.
Build a structured partner segmentation model and engagement plan.
Own end-to-end onboarding journey including documentation, due diligence, and compliance.
Deliver sales and technical enablement programs and develop enablement materials.
Coordinate certifications and readiness checks for partner solutions.
Co-develop pipeline with partners and monitor KPIs.
Plan and execute joint campaigns and co-selling motions.
Run regular partner business reviews and manage relationships.

Skills

Channel Sales

Partner Management

Onboarding

Enablement

Relationship Mgmt

Pipeline Development

GTM Planning

CRM Tools

IT Knowledge

Strategic Planning

Education

Bachelor's degree

Tools

Salesforce

HubSpot

PRM platforms

Job description

Partner recruitment & ecosystem development

Identify, recruit, and onboard strategic partners (resellers, system integrators, MSPs/MSSPs, service providers)
Expand the partner network across Saudi Arabia based on coverage, vertical focus, and solution alignment
Evaluate partners based on market presence, technical capability, delivery readiness, and sales potential
Build a structured partner segmentation model (e.g., strategic, growth, transactional) and engagement plan

Partner onboarding

Own the end-to-end onboarding journey from initial qualification through activation
Ensure completion of partner documentation, agreements, due diligence, and compliance requirements
Provide access to partner portals, tools, enablement assets, and operational platforms
Align onboarding with internal sales/support processes (lead routing, deal registration, quoting, escalation)

Partner enablement

Deliver sales and technical enablement programs (live sessions, workshops, webinars, and ongoing refreshers)
Develop and maintain enablement materials: partner kits, pitch decks, sales playbooks, battlecards, and product documentation
Coordinate certifications and readiness checks to ensure partners can represent and deliver solutions effectively
Enable partners to package and position managed services, cloud services, and cybersecurity offerings

Partner sales growth

Co-develop pipeline with partners, support opportunity qualification, and accelerate deal progression
Assist in solution positioning, proposal development, pricing guidance, and deal registration governance
Set partner targets and revenue goals, then monitor performance against KPIs
Drive predictable execution through joint account planning and partner-led GTM motions

Partner relationship management

Build strong relationships with partner owners, leadership, sales teams, and technical teams
Run regular partner business reviews (QBRs/MBRs), performance discussions, and action plans
Resolve partner issues by coordinating internally for fast presales, delivery, and support alignment
Maintain partner satisfaction and long-term retention through proactive engagement

Partner marketing & collaboration

Plan and execute joint campaigns, partner events, customer workshops, and partner-led demand generation
Coordinate co-selling motions between partners and internal teams
Support partner participation in seminars, webinars, and customer engagement programs

Qualifications

Bachelor's degree in Business Administration, Marketing, Information Technology, or a related field
5-10years of experience in channel sales, partner management, partner onboarding, or partner enablement
Hands-on experience working with technology partners (resellers, distributors, SIs, MSPs/MSSPs)
Proven track record building and scaling a partner ecosystem and delivering measurable partner revenue impact

Skills & competencies

Strong relationship management and stakeholder influence (partner + internal)
Excellent communication, facilitation, and negotiation skills
Strong enablement capability (training delivery, playbook creation, sales motion design)
Solid understanding of channel strategy, partner programs, and co-sell frameworks
Ability to drive partner-led revenue growth with structured execution and accountability
Experience using CRM and partner management tools (e.g., Salesforce, HubSpot, PRM platforms)
Strategic thinking with strong operational discipline and attention to detail

Preferred experience

Background in IT services, managed services, cybersecurity, cloud, or infrastructure solutions
Strong knowledge of the Saudi Arabia partner ecosystem and local GTM dynamics
Experience enabling partners to sell and deliver managed services/cloud services/cybersecurity solutions

Key Skills