Category Manager

Halwani Brothers; Jeddah; On-site; SAR 180,000 - 300,000; Full time

Job summary

Halwani Brothers seeks a Category Manager to own category performance, drive sales growth and profitability. You will develop strategies, manage launches, oversee digital campaigns, and coordinate with agencies and suppliers to ensure successful execution.

The role requires hands-on execution, strong analytics, and ability to translate market insights into action plans that elevate category visibility and revenue.

Qualifications

• 7–10 years of category management experience in FMCG or F&B preferred.
• Proficiency with Microsoft Excel and marketing analytics tools.
• Experience managing agencies and supplier relationships for campaigns.

Responsibilities

• Develop category strategies to drive sales, market share, and profitability.
• Oversee product launches, pricing, promotions, and distribution strategies.
• Lead digital marketing campaigns and social media initiatives for the category.
• Monitor performance, track KPIs, and optimize ROI across channels.
• Prepare regular business reviews with insights and action plans.

Skills

Category management

FMCG/F&B experience

Advanced Excel

Agency & supplier management

Marketing analytics

Tools

Microsoft Office

Nielsen/IRI data

Job description

The Category Manager will take full ownership of the category’s performance, overseeing all aspects of marketing, sales growth, and profitability. This role is responsible for developing and executing strategies that enhance category visibility, consumer engagement, and revenue generation. The ideal candidate will independently drive category initiatives, manage product launches, oversee social media and digital campaigns, and handle agency and supplier relationships to ensure effective execution

Key Accountability:

• Develop and implement category strategies that drive sales, market share, and profitability.
• Conduct in-depth market analysis to identify trends, consumer behavior, and competitive opportunities.
• Define category pricing, promotions, and distribution strategies to maximize revenue.
• Monitor category performance, making proactive adjustments to improve growth and profitability.
• Conduct monthly market visit and report findings and action plans
• Conduct monthly category overview with action plans
• Conduct retail audit analysis and reporting finding and action plans as per data release.
• Plan and execute marketing initiatives to strengthen category positioning and increase brand awareness.
• Develop and launch category-specific advertising, promotional, and digital marketing campaigns.
• Create and oversee marketing materials, ensuring consistency in messaging and brand representation.
• Evaluate campaign effectiveness using key performance metrics and optimize strategies accordingly.
• Manage the category’s social media presence, ensuring engaging and consumer-relevant content.
• Develop and execute digital campaigns that align with category objectives and drive consumer conversion.
• Oversee influencer marketing, paid media, and content strategy for category growth.
• Track digital performance metrics, adjusting strategies for better engagement and sales impact.
• Drive product innovation within the category, identifying opportunities for new SKUs and enhancements.
• Manage packaging development and ensure alignment with category positioning and profitability goals.
• Oversee consumer testing, refining products based on feedback and market insights.
• Optimize product lifecycle management, including launches, reformulations, and discontinuations.
• Independently handle agency partnerships for creative, media, and digital marketing.
• Negotiate and oversee supplier relationships for packaging, promotional materials, and activations.
• Ensure timely and high-quality execution of all category marketing initiatives.
• Monitor agency and supplier performance, ensuring cost efficiency and brand consistency.
• Manage category budgets, ensuring efficient allocation of resources to maximize ROI.
• Track and report sales, market share, and profitability metrics for category evaluation.
• Use data analytics and market research to drive informed category decisions.
• Prepare regular business reviews with insights and action plans for category growth.

Experience:

• 7-10 years of experience in category management, preferably within FMCG or F&B sectors.
• Proficiency in Microsoft Office, Nielsen/IRI data, and marketing performance analytics tools.
• Strong project management and organizational abilities, with a hands‑on execution mindset
• Experience managing agencies and suppliers to ensure seamless execution of campaigns.