Category Manager

Mindfield Resources; Jeddah; On-site; SAR 300,000 - 520,000; Full time

Job summary

Mindfield Resources Consultancy FZ LLC is seeking a senior commercial leader to shape the dairy portfolio in Saudi Arabia. You will collaborate with marketing, sales, product development and other teams to translate market intelligence into growth initiatives and ensure the portfolio stays competitive with evolving consumer needs.

You will build category plans, evaluate performance, guide pricing and profitability, and lead new product launches.

Qualifications

• Direct dairy industry experience in Saudi Arabia required.
• 5–8 years in FMCG brand management, category management or consumer marketing.
• Strong knowledge of Saudi consumer preferences and the dairy landscape.
• Experience developing brand strategies and managing product portfolios.
• Hands-on involvement in new product development and market launches.
• Commercial awareness of pricing, sales performance and profitability.
• Ability to interpret market and financial data for recommendations.
• Experience collaborating with sales, trade marketing, product development and manufacturing.

Responsibilities

• Build category plans to drive revenue growth and long-term brand development.
• Evaluate portfolio performance to improve product mix, pricing and profitability.
• Interpret consumer research, trends and competitor activity for decisions.
• Develop initiatives to strengthen brand relevance among Saudi consumers.
• Lead new product introductions from concept through launch.
• Assess marketing investments and promotional performance for ROI.
• Partner with sales and trade marketing to improve visibility and channel performance.
• Coordinate with R&D, manufacturing and supply chain for market readiness.
• Track category performance against targets and address underperformance.
• Manage cross-functional projects and external partners to deliver priorities.

Skills

Dairy industry experience

Saudi Arabia market knowledge

FMCG brand management

Category management

Consumer marketing

New product development

Pricing & profitability awareness

Market data interpretation

Cross-functional collaboration

Job description

Our client is an established food manufacturing organization in Saudi Arabia, with a diversified portfolio of consumer food and dairy products.

Your Role

You will be responsible for shaping the commercial direction of the dairy portfolio, identifying opportunities to increase market share, strengthen consumer engagement and improve category profitability.

Working closely with marketing, sales, product development and other business functions, you will turn market intelligence into practical growth initiatives, ensuring the portfolio remains competitive and aligned with evolving consumer needs.

Key Responsibilities

• Build category plans that support revenue growth, market penetration and long-term brand development.
• Evaluate portfolio performance and identify opportunities to improve product mix, pricing and profitability.
• Interpret consumer research, market trends and competitor activity to guide commercial decisions.
• Develop initiatives that strengthen brand relevance and purchasing preference among Saudi consumers.
• Identify gaps in the market and lead new product introductions from concept through launch.
• Assess marketing investments and promotional performance to ensure measurable business returns.
• Partner with sales and trade marketing teams to improve product visibility, availability and channel performance.
• Coordinate with R&D, manufacturing and supply chain teams to support product development and market readiness.
• Track category performance against agreed business targets and address areas of underperformance.
• Manage cross-functional projects and external partners to deliver category priorities effectively.

Must-Have

• Direct dairy industry experience and Saudi Arabia market experience are mandatory.
• Minimum 5–8 years of relevant experience in FMCG brand management, category management or consumer marketing.
• Strong knowledge of Saudi consumer preferences, purchasing patterns and the competitive dairy landscape.
• Experience developing brand strategies, managing product portfolios and identifying new growth opportunities.
• Hands-on involvement in new product development, commercialization and market launches.
• Commercial awareness of pricing, sales performance, marketing investments and profitability.
• Ability to interpret market and financial data and translate findings into business recommendations.
• Experience working with sales, trade marketing, product development and manufacturing stakeholders.