MISSION:
The Business Development Manager / KAM – New Business is responsible for identifying, developing, and onboarding new business opportunities to accelerate Groupe SEB's growth in the Saudi market.
MAIN PURPOSES OF THE JOB:
1. Develop New Business Opportunities
- Identify and develop new business opportunities across relevant channels, customers, and market segments.
- Identify potential customers and decision-makers and establish strong commercial relationships.
- Understand customer needs, business models, market dynamics, and growth opportunities.
- Lead negotiations with potential customers and convert opportunities into profitable business.
- Develop long-term, trust-based relationships with newly acquired customers.
- Continuously identify opportunities to expand the business with existing customers.
2. Deliver Profitable Sales Growth
- Develop and execute business development plans to achieve agreed sales and profitability targets.
- Identify opportunities to maximize revenue and profitable growth.
- Develop annual and account-specific business plans for new customers.
- Negotiate commercial terms and agreements with customers in line with company guidelines.
- Monitor customer profitability and ensure that commercial investments deliver the expected return.
- Manage commercial risks, including payment terms, credit exposure, and customer insurance requirements.
3. Develop Market Presence and Market Share
- Identify opportunities to expand Groupe SEB's presence in the SDA and Cookware categories.
- Identify new channels, customers, and business models that can contribute to market growth.
- Work with Marketing and Trade Marketing teams to develop customer-specific activities and initiatives.
- Support product launches and ensure successful introduction of new products to newly acquired customers.
4. Customer Development and Relationship Management
- Develop strong, long-term relationships with key stakeholders and decision-makers.
- Build a deep understanding of customer needs, requirements, and business priorities.
- Ensure the correct products and services are delivered to customers in a timely manner.
- Resolve customer issues and complaints effectively to maintain trust and strengthen relationships.
- Identify opportunities to position Groupe SEB as a strategic partner and, where relevant, Category Captain.
- Collaborate with customers and the Trade Marketing team to develop value-creating initiatives.
5. Business Planning and Forecasting
- Lead the assigned customers' business planning and forecasting cycle in collaboration with the Demand Planning team.
- Provide accurate sales forecasts based on customer plans, market trends, promotional activities, and expected business development.
- Ensure sufficient stock availability to support new customer launches and promotional activities.
- Monitor actual sales versus forecasts and proactively identify gaps and corrective actions.
6. Cross-Functional Collaboration
- Work closely with Marketing, Trade Marketing, Supply Chain, Demand Planning, Finance, and Customer Service teams to ensure successful customer development.
- Coordinate customer onboarding and ensure all commercial, operational, and financial requirements are completed.
- Collaborate with Finance on payment terms, customer credit, collections, and profitability.
- Collaborate with Supply Chain to ensure product availability and efficient customer delivery.
- Work with Marketing to implement product launches and marketing activities.
- Ensure smooth communication between internal teams and customers.
7. Commercial Performance and Reporting
- Monitor sales performance, profitability, customer development, and business pipeline.
- Track progress against business development targets and agreed KPIs.
- Prepare regular reports and provide clear updates on business opportunities, customer development, and risks.
- Conduct regular business reviews and recommend corrective actions where required.
- Maintain accurate customer and opportunity information in the relevant company systems.
Ensure all reporting and commercial activities comply with Groupe SEB policies and procedures.
Qualifications
- University degree in Sales or Business Administration
- 4 to 5 years of experience in sales / KA management in Consumer Goods/FMCG / Consumer Durables within multinational organizations
- Good knowledge of KSA market and trade
- Result driven.
- Strong communication and negotiation skills in English and Arabic
- Self-initiatives and highly independent to perform his activities.
- Ability to solve problems.
- Strong data analytical skills with the ability to shape insights into action.
- Relationship / rapport building capabilities – internal and external.
- Team player with collaborative nature
- Fluency in English; Arabic language skills are an asset.