Company overview
Pentabell is seeking a skilled Business Analyst for one of its clients The role involves monitoring business performance conducting competitive analysis and supporting digital marketing campaigns in the Saudi market
Position
Business Analyst
Summary
The position requires a candidate to monitor business performance conduct competitive analysis support digital marketing campaigns coordinate project launches and manage stakeholder relationships
Responsibilities
- Monitor the performance of Digital Virgo s digital services through key business and marketing KPIs traffic conversion subscriptions revenue churn customer acquisition retention ROI etc
- Analyze business performance and identify optimization opportunities to improve profitability
- Conduct competitive analysis benchmark market trends and identify new growth opportunities within the Saudi digital ecosystem
- Support the planning and execution of digital marketing campaigns across acquisition channels
- Coordinate the launch of new digital services and marketing initiatives
Requirements
- Bachelor or Master s degree in Marketing Business Administration Economics Engineering or a related field
- 2-5 years of experience in Digital Marketing Business Analysis Product Marketing Digital Services Telecom Mobile Payments VAS FinTech or a similar digital environment
- Strong analytical mindset with excellent attention to detail
- Ability to interpret business data and transform it into actionable recommendations
- Comfortable working with KPIs dashboards and performance reporting
- Advanced Excel skills experience with Looker Tableau Power BI or similar BI tools is an advantage
- Good understanding of digital marketing channels and customer acquisition
- Knowledge of subscription-based digital services is a plus
- Ability to analyze campaign performance and recommend improvements
- Strong organizational and coordination skills
- Ability to manage multiple priorities in a fast-paced environment
- Experience using Jira or similar project management tools
- Excellent communication and interpersonal skills
- Ability to work effectively with multicultural and cross-functional teams
- Strong presentation skills