Brand Operations Manager (Trial, Loyalty Programs & In-Store)

Procter & Gamble Company; Jeddah; On-site; SAR 120,000 - 180,000; Full time

Job summary

Procter & Gamble Company in Jeddah seeks a marketing professional to lead initiatives that bring brands closer to consumers, drive product trial and strengthen loyalty with impactful in-store experiences.

You will collaborate with Brand Management, Sales and agencies to execute activation plans, measure ROI, and translate insights into growth opportunities. A 3–5 year track record in retail marketing is expected.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3-5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Strong strategic thinking, analytical capabilities and business acumen.
• Proven project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication, stakeholder management and collaboration skills.
• A proactive, ownership-driven mindset with a passion for delivering results.

Responsibilities

• Develop and lead strategies and initiatives that drive product trial, recruit new consumers and accelerate brand penetration.
• Design and execute consumer loyalty and engagement programs that strengthen brand affinity, encourage repeat purchase and build long-term consumer relationships.
• Lead in-store marketing and shopper activation strategies, ensuring impactful brand visibility, strong execution and compelling consumer experiences at the point of purchase.
• Develop integrated activation plans across relevant consumer and retail touchpoints, ensuring consistency with overall brand strategies.
• Partner closely with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agency teams to deliver business objectives.
• Track campaign effectiveness, evaluate KPIs, measure ROI and translate consumer and shopper insights into actionable growth opportunities.
• Identify new opportunities, explore emerging engagement platforms and continuously enhance trial, loyalty and in-store activation initiatives.

Skills

Brand marketing experience

Loyalty programs

Cross-functional collaboration

Analytical thinking

Project management

Communication skills

Education

Bachelor's degree in Marketing/Business

Job description

Job Location

JEDDAH JAMEEL SQUARE OFFICE

Job Description

Are you passionate about building brands, driving consumer engagement and creating impactful shopper experiences?

In this role, you will lead initiatives that bring our brands closer to consumers, drive product trial, strengthen brand loyalty and create impactful in-store experiences that influence purchase decisions.

Key Responsibilities

• Trial & Consumer Acquisition: Develop and lead strategies and initiatives that drive product trial, recruit new consumers and accelerate brand penetration.
• Loyalty & Retention Programs: Design and execute consumer loyalty and engagement programs that strengthen brand affinity, encourage repeat purchase and build long-term consumer relationships.
• In-Store Excellence: Lead in-store marketing and shopper activation strategies, ensuring impactful brand visibility, strong execution and compelling consumer experiences at the point of purchase.
• Campaign & Activation Management: Develop integrated activation plans across relevant consumer and retail touchpoints, ensuring consistency with overall brand strategies.
• Cross-Functional Collaboration: Partner closely with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agency teams to deliver business objectives.
• Performance & Analytics: Track campaign effectiveness, evaluate KPIs, measure ROI and translate consumer and shopper insights into actionable growth opportunities.
• Innovation & Continuous Improvement: Identify new opportunities, explore emerging engagement platforms and continuously enhance trial, loyalty and in-store activation initiatives.

Job Qualifications

What We're Looking For

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3-5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Strong strategic thinking, analytical capabilities and business acumen.
• Proven project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication, stakeholder management and collaboration skills.
• A proactive, ownership-driven mindset with a passion for delivering results.

Why Join P&G?

At P&G, you'll have the opportunity to work with iconic brands, collaborate with talented teams and make a meaningful impact on consumers and business growth. You'll be part of an environment that encourages ownership, innovation, continuous learning and career development.

Job Schedule

Full time

Job Number

R000162372

Job Segmentation

Experienced Professionals