Brand Activation & Loyalty Manager

Procter & Gamble Company; Jeddah; On-site; SAR 120,000 - 180,000; Full time

Job summary

Procter & Gamble Company in Jeddah seeks a marketing professional to lead initiatives that bring brands closer to consumers, drive product trial and strengthen loyalty with impactful in-store experiences.

You will collaborate with Brand Management, Sales and agencies to execute activation plans, measure ROI, and translate insights into growth opportunities. A 3–5 year track record in retail marketing is expected.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3-5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Strong strategic thinking, analytical capabilities and business acumen.
• Proven project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication, stakeholder management and collaboration skills.
• A proactive, ownership-driven mindset with a passion for delivering results.

Responsibilities

• Develop and lead strategies and initiatives that drive product trial, recruit new consumers and accelerate brand penetration.
• Design and execute consumer loyalty and engagement programs that strengthen brand affinity, encourage repeat purchase and build long-term consumer relationships.
• Lead in-store marketing and shopper activation strategies, ensuring impactful brand visibility, strong execution and compelling consumer experiences at the point of purchase.
• Develop integrated activation plans across relevant consumer and retail touchpoints, ensuring consistency with overall brand strategies.
• Partner closely with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agency teams to deliver business objectives.
• Track campaign effectiveness, evaluate KPIs, measure ROI and translate consumer and shopper insights into actionable growth opportunities.
• Identify new opportunities, explore emerging engagement platforms and continuously enhance trial, loyalty and in-store activation initiatives.

Skills

Brand marketing experience

Loyalty programs

Cross-functional collaboration

Analytical thinking

Project management

Communication skills

Education

Bachelor's degree in Marketing/Business

Job description

Procter & Gamble Company in Jeddah seeks a marketing professional to lead initiatives that bring brands closer to consumers, drive product trial and strengthen loyalty with impactful in-store experiences.

You will collaborate with Brand Management, Sales and agencies to execute activation plans, measure ROI, and translate insights into growth opportunities. A 3–5 year track record in retail marketing is expected.