Marketing Brand Manager

LVMH; Jeddah; On-site; SAR 350,000 - 520,000; Full time

Job summary

Guerlain in Saudi Arabia seeks a Marketing Brand Manager to develop and execute local strategy aligned with global vision. You will lead 360 marketing campaigns, product launches, media activations, retail animations, influencer partnerships, and CRM initiatives to drive desirability and client experiences in the Kingdom.

You will collaborate with regional teams, retailers, and agencies to strengthen Guerlain's luxury position, ensuring premium in-store presentation, ROI-focused budgets, and

Qualifications

• 5–8 years of marketing experience in luxury beauty or premium retail.
• Proven ability to develop and execute integrated marketing campaigns.
• Experience collaborating with retailers, agencies and regional teams.
• Strong understanding of brand guidelines and ROI.

Responsibilities

• Develop and execute the annual Saudi marketing plan aligned with global objectives.
• Adapt international campaigns to local market needs while preserving brand consistency.
• Manage product launches, seasonal campaigns and retail marketing initiatives.
• Monitor campaigns and optimize based on performance and insights.
• Ensure premium brand visibility across consumer touchpoints.
• Support external and internal strategic presentations.
• Partner with retail and commercial teams to drive traffic and brand awareness.
• Define and develop annual trade marketing plans with regional teams.
• Collaborate with Visual Merchandising to maintain premium presentation.
• Oversee press, influencer events and activations per regional direction.
• Ensure assets across paid and social channels are correct.
• Work with CRM to enhance client engagement and experiences.

Skills

Brand strategy

Campaign management

Retail marketing

CRM

Influencer partnerships

Budget management

Cross-functional collaboration

Job description

PositionThe Marketing Brand Manager is responsible for developing and executing the local marketing strategy for Guerlain across the Kingdom of Saudi Arabia ensuring full alignment with the regional and global brand vision The role will lead the implementation of 360 marketing campaigns product launches media activations retail animations influencer partnerships CRM initiatives and client engagement strategies to drive brand desirability business growth and exceptional client experiences Working closely with regional teams retailers and external agencies the Marketing Brand Manager will ensure Guerlain continues to strengthen its position as a leading luxury beauty brand within the Saudi market

Job responsibilities

Brand Strategy amp Marketing Execution

• Develop and execute the annual marketing plan for the Saudi market in alignment with regional and global objectives
• Adapt international campaigns to resonate with local market needs while maintaining brand consistency
• Manage the execution of product launches seasonal campaigns and retail marketing initiatives
• Monitor campaign performance and optimize activities based on business results and market insights
• Ensure excellence in brand visibility across all consumer touchpoints
• Support in external and internal strategic presentations

Retail Marketing amp Trade Marketing

• Partner closely with retail and commercial teams to drive traffic sales and brand awareness
• Define amp develop the retail marketing amp wholesalers trade marketing annual plans in collaboration with local commercial teams and regional trade marketing teams
• Ensure strong in-store execution across all Guerlain counters and boutiques
• Collaborate with Visual Merchandising to maintain premium brand presentation and execution for trade and VM permanent PREnsure all regional PR guidelines are upheld and implemented locally in collaboration with the PR Manager and Communications team
• Share local market feedback and insights with the regional PR team to support alignment and close collaboration
• Support press and influencer appointments events and activations where needed following the direction of the regional PR team

Paid amp Social Media

• Ensure the correct assets are selected and utilized appropriately in line with regional guidelines and brand requirements
• Ensure all assets are implemented correctly across relevant paid and social media channels
• Share local market feedback and insights with the relevant regional team where possible

CRM

• Partner closely with the CRM team to ensure all CRM tools and initiatives are implemented and utilized correctly to enhance customer engagement
• Support clientelling activations to strengthen client relationships and drive engagement
• Support VIC experiences ensuring a personalized and elevated customer journey

Budget Management

• Develop and manage the annual marketing budget media PR trade matching regional guidelines
• Monitor expenditures and ensure optimal ROI across all marketing investments
• Work with procurement and finance teams to ensure accurate budget tracking

Market Intelligence

• Monitor market trends consumer behavior and competitor activities
• Analyze sales performance and marketing effectiveness
• Provide strategic recommendations to improve market share and brand performance

Cross-functional Collaboration

• Work closely with Retail Commercial Education Supply Chain Finance Visual Merchandising E-commerce and Regional Marketing teams
• Coordinate with external agencies suppliers and partners to ensure flawless execution of all initiatives

Key Performance Indicators KPIs

• Achievement of sales and market share objectives
• Successful execution of marketing campaigns and product launches Brand awareness and engagement growth ROI on marketing investments Retail activation performance CRM and client acquisition results Event execution excellence Budget management and compliance Strength of influencer and media partnerships
• Strength of influencer and media partnerships 5–8 years of marketing experience within luxury beauty, cosmetics, fragrance, fashion, or premium retail.Proven experience managing integrated marketing campaigns.Experience working with retailers and distributors in the Saudi market.Luxury brand experience is highly preferred.