Brand Manager

pladis global; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

pladis Global is seeking a Marketing Lead in Saudi Arabia to drive brand strategy and consumer insights. You will shape and communicate our vision, translate strategy into go-to-market plans, and lead the creative process with agency partners to set performance targets and measure ROI.

The role requires steering cross-functional teams, monitoring market trends, and aligning branding decisions with business goals to deliver impactful campaigns and product initiatives.

Responsibilities

• Analyze brand positioning and consumer insights.
• Shape and communicate our vision and mission.
• Translate brand strategy into plans and go-to-market initiatives.
• Lead creative development process with our agency partners.
• Set performance goals including sales targets and brand health indicators.
• Measure and report performance of all marketing campaigns, and assess ROI.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Monitor product distribution and consumer reactions.
• Lead innovative growth initiatives in relation to product and packaging innovations.
• Align the company around the brand’s direction, choices and tactics.

Job description

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you.

As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact

• Analyze brand positioning and consumer insights .
• Shape and communicate our vision and mission .
• Translate brand strategy into plans and go-to-market initiatives .
• Lead creative development process with our agency partners .
• Set performance goals including sales targets and brand health indicators .
• Measure and report performance of all marketing campaigns, and assess ROI .
• Monitor market trends, research consumer markets and competitors’ activities .
• Oversee new and ongoing marketing and advertising activities .
• Monitor product distribution and consumer reactions .
• Lead innovative growth initiatives in relation to product and packaging innovations .
• Align the company around the brand’s direction, choices and tactics .

pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.