Brand Manager

Confidential; Dammam; On-site; SAR 180,000 - 300,000; Full time

Job summary

Confidential in Dammam is seeking a Brand Manager to lead the company’s brand portfolio and drive day-to-day marketing activities in line with the long-term strategy.

You will coordinate with Finance, Supply Chain, R&D and Marketing to drive innovation, manage agencies, and ensure campaigns adhere to brand guidelines and budgets.

Qualifications

• Brand portfolio management and strategy execution.
• Ability to lead cross-functional teams across departments.
• Strong analytical skills for market and competitor insights.
• Experience coordinating with internal and external agencies.

Responsibilities

• Execute strategic marketing goals and budgets to grow market share.
• Review performance vs annual plan and report progress to management.
• Analyze competition and report launches, promotions and activations.
• Lead cross-functional team with Finance, Supply Chain, R&D & Marketing.
• Brief research agencies for mix validation and testing in innovation.
• Oversee creative process and ensure campaigns align with brand guidelines.
• Develop social media strategy and manage social media agencies.
• Manage media planning and channel selection for target groups.
• Forecast volume/value and ensure product availability across markets.
• Monitor budget utilization and report to management.

Skills

Brand management

Marketing strategy

Budget management

Leadership

Market analysis

Job description

The Brand Manager is responsible for managing the Company Portfolio of brands, ensuring the effectiveness of day to day marketing activities as well as the implementation of the long term marketing strategy of the company.Managing the innovation product pipeline & associated activities are also core pillars of the job.

Resposibilities

• Assist the Marketing Manager, in executing Company’s strategic goals, objectives, guidelines, plans, and budgets to enhance Company’s market share & exposure in markets.
• Review the performance of the marketing department vs the annual plan and report progress to the MM, suggest a corrective action plan where required.
• Responsible for periodical analysis of the competition and reporting any significant activities including launches, promotions & activations.
• Assist MM, the innovation pipeline from idea conception to delivery, through managing the cross functional team consisting of Finance, Supply Chain, R&D & Marketing.
• Brief research agencies (when required) in an adhoc research for mix validation & testing as part of the innovation process. This includes:

The testing of the following components of the marketing mix (product, price, promotion, proposition & packaging).

The selection & qualification of all research agencies & signing off research design ahead of fieldwork in alignment with the MM.

• Manage all aspects of the creative process including the management of the creative agency. This includes briefing the communication agency ensuring that they are clear on the communication objectives.The Brand Manager needs to ensure that the creative elements of the campaign are produces in line with agreed budgets and brand guidelines.
• Develop social media platforms & assign & manage social media agencies in order to ensure that brand targets achieved.
• Manage the media agency in terms of media bookings, selecting the appropriate channels for the Target Group depending on the respective media type.
• Overseeing the development in collaboration with a BTL agency of all aspects of activation in order to bring the brands to life on the ground.
• Review and approve all marketing collateral including packaging designs in order to ensure they are in line with brand guidelines.
• Ensure the delivery of the Brand Financial Targets by working closely with the sales team, ensuring that all marketing assets are delivered on time in full, in order to enable brand growth.
• Implement the brand promotion strategy & cascade to the relevant sales team to ensure brands performance in market.
• Ensure the implementation of the agreed marketing calendar in respective markets.
• Conduct a brand audit on annual basis, in order to identify issues & opportunity as input into developing a Brand Marketing Plan, & annual objective & KPIs with the approval of the MM.
• Manage the volume & value forecasting on a 6 month plus window to ensure product availability in markets in line with aligned volume targets.
• Report the monthly budget utilization to ensure financial targets are being met.
• Conduct periodical market share analysis & report findings to the MM. Suggesting corrective measures where required.
• Visits to key markets (periodically) to conduct an environmental scan on competitive activates & identify consumer trends, and report back to the MM where applicable.
• Review (Quarterly) all competitor media activities with key highlights being shared with the MM.
• Supervise the daily activities of the Assistant Brand Manager

Managerial

• Manage the team ensuring sufficient time spent in coaching to develop the talent within the organization.
• Manage the development of the team work plans ensuring clarity on annual job objectives & deliverables.
• Conduct annual performance review in line with the company appraisal process, including finalizing performance rating & suggesting pay increments & bonus levels where applicable.
• Monitor the adherence of department employees to the company’s guidelines, policies and procedures.