B2B Marketing Lead: Campaigns & Growth

Red Sea Global; Riyadh; On-site; SAR 300,000 - 420,000; Full time

Job summary

Red Sea Coastal Trading Company, a specialised supply chain and logistics subsidiary under Red Sea Global, seeks a strategic marketing leader to drive integrated campaigns and brand growth. You will develop plans, manage channels, and coordinate with cross-functional teams to deliver measurable business impact.

With 5–8 years in marketing and 2–3 years in leadership, you will own budgets, lead campaigns from concept to evaluation, and translate market insights into effective actions for

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 5-8 years of marketing experience.
• 2-3 years in a managerial or leadership role.
• Proven track record in Campaign management, Brand strategy, Customer engagement, Budget ownership, Team leadership.
• Industry-specific experience preferred (hospitality, logistics, retail, real estate, etc.).

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives and growth priorities.
• Plan, execute, and manage end-to-end marketing campaigns from concept development through delivery and post-campaign evaluation.
• Drive lead generation through a mix of organic and paid channels (digital marketing, social media, PPC, email, events).
• Ensure all marketing initiatives support brand positioning, customer engagement, and commercial performance targets.
• Create and oversee high-quality content for websites, blogs, newsletters, and marketing materials to attract and engage target audiences.
• Oversee the development, review, and approval of all marketing collateral, including digital and print materials.
• Analyze customer behavior and market insights to optimize communication, email campaigns, and advertising effectiveness.
• Develop initiatives to strengthen brand awareness, customer engagement, and market presence.
• Performance Management & Reporting
• Track, analyze, and report on marketing campaign performance, providing actionable insights and recommendations for continuous improvement.
• Monitor ongoing campaigns to ensure timelines, deliverables, and quality standards are consistently met.
• Analyze campaign data, customer response, and channel performance to evaluate effectiveness and identify opportunities to improve brand visibility and commercial outcomes.

Skills

Campaign management

Brand strategy

Customer engagement

Budget ownership

Team leadership

Market research

Education

Bachelor’s degree in marketing, Business Administration, Communications, or a related field

Job description

Red Sea Coastal Trading Company, a specialised supply chain and logistics subsidiary under Red Sea Global, seeks a strategic marketing leader to drive integrated campaigns and brand growth. You will develop plans, manage channels, and coordinate with cross-functional teams to deliver measurable business impact.

With 5–8 years in marketing and 2–3 years in leadership, you will own budgets, lead campaigns from concept to evaluation, and translate market insights into effective actions for