Area Sales Manager

Apparel Group; Riyadh; On-site; SAR 140,000 - 210,000; Full time

Job summary

Apparel Group in Riyadh is seeking an Area Sales Manager to lead multiple stores, driving sales and delivering exceptional customer service. You will oversee recruitment, training, and coaching to maximize store performance and maintain adherence to SOPs.

Responsibilities include achieving key metrics, conducting staff meetings, and ensuring effective Visual Merchandising across locations. You will optimize inventory movement and coach teams to deliver a superior retail experience.

Qualifications

• Experience in retail management and leading store teams.
• Proven ability to achieve sales targets and drive revenue growth.
• Oversee recruitment, hiring and training aligned with store operations.
• Maintain high levels of customer service and store standards.

Responsibilities

• Achieve and monitor performance metrics across units (sales, AOV, conversion).
• Set store sales targets to maximize profitability.
• Conduct regular staff meetings and provide coaching.
• Maintain customer service standards across all stores.
• Enforce SOPs, policies, and loss prevention guidelines.
• Oversee Visual Merchandising implementation in all stores.
• Monitor inventory movement and stock control.
• Recruit and train staff on sales techniques and teamwork.
• Evaluate employee performance and foster communication.

Skills

Customer Service

Staff Training

Sales Targets

Visual Merchandising

Staff Coaching

Recruitment

Team Leadership

Job description

Area Sales Manager

POSITION OBJECTIVE - The position holds responsible for the activities of multiple stores, achieve quantitative measures of performance within stores. Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store. Orient the new employees to Apparel Store Operations. Achieve company objectives by ensuring the highest levels of customer service are provided by retail staff and ensure they have the skills and support required for maximizing sales. Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience.

Key Responsibilities:

• Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage.
• Set store sales target to maximize the sales and profitability.
• Ensure scheduled staff meetings are conducted on a regular basis.
• Maintain and enhance the standards of customer service at all the stores.
• Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the assigned stores. Also create measures to ensure compliance by all the employees.
• Oversee the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times.
• Monitor the inventory movement.
• Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements.
• Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation.
• Interpret and make decision on operations and visual standards based on store and client’s needs.
• Communicate business drivers, merchandise and quality issues, and other related informatio