Senior SFMC Operations & Lifecycle Lead — Pharma

WYperformance; Oeiras; Hybrid; EUR 42,000 - 65,000; Full time

Job summary

WYperformance is seeking a Marketing Automation Specialist to take ownership of Salesforce Marketing Cloud (SFMC) operations for a portfolio of pharma clients. This senior, hands-on role requires operational SFMC proficiency from day one and ownership of accounts while helping structure and improve team processes.

You will build customer journeys, manage data extensions, run tests, and deliver regular KPI reports, collaborating with clients and internal teams to drive data-driven marketing at

Qualifications

• Solid hands-on SFMC experience with journeys, data extensions, segmentation and campaigns.
• Fast learner able to own tasks with minimal ramp-up.
• Strong organizational skills to structure ambiguous workstreams.
• Proven track record managing multiple clients or workstreams.
• Confident, proactive communicator interfacing with clients and cross-functional teams.
• Pharma or regulated-industry marketing experience is a plus.

Responsibilities

• Own end-to-end SFMC operations for assigned clients: data extensions, segmentation, uploads.
• Build and activate customer journeys and adjust email templates as needed.
• Send test communications and ensure accuracy before deployment.
• Design, update and share periodic performance reports with key KPIs.
• Run A/B tests and pilot actions to validate audience and messaging decisions.
• Act as consultative partner, offering strategic recommendations.
• Define segmentation strategy based on results and client needs.
• Design lifecycle journeys and implement actions for each stage.

Skills

SFMC expertise

Data extensions

Campaign builds

Client management

Pharma experience

Process improvement

Partners coordination

Analytics & reporting

Tools

HubSpot

Veeva

e-goi

Zoho

Job description

WYperformance is seeking a Marketing Automation Specialist to take ownership of Salesforce Marketing Cloud (SFMC) operations for a portfolio of pharma clients. This senior, hands-on role requires operational SFMC proficiency from day one and ownership of accounts while helping structure and improve team processes.

You will build customer journeys, manage data extensions, run tests, and deliver regular KPI reports, collaborating with clients and internal teams to drive data-driven marketing at