Senior Marketing Automation Specialist

WYgroup Inc.; Portugal; Remote; EUR 40,000 - 60,000; Full time

Job summary

WYgroup Inc. is seeking a Salesforce Marketing Cloud specialist to own end-to-end SFMC operations for assigned clients, including data extension creation, uploads, segmentation, and journey activation. You will also design reports and contribute to strategy with a consultative approach.

You will manage multiple client accounts, coordinate with internal teams, and ensure timely delivery while maintaining high quality. Pharma experience is a plus but not required.

Qualifications

• Solid hands-on SFMC experience — journeys, data extensions, segmentation, and campaigns.

Responsibilities

• Operate SFMC end-to-end for assigned clients: data extension creation, database upload/update, data extraction, and segmentation.
• Build and activate customer journeys, and perform simple HTML adjustments to email templates.
• Send and review test communications to ensure accuracy before deployment.
• Design, update and share periodic performance reports covering KPIs for each action.
• Act as a consultative partner to clients—design strategic and tactical recommendations.
• Interface with clients and internal teams to keep work moving and resolve issues.

Skills

SFMC operations

Data extensions

Campaign builds

A/B testing

Client management

Consultative mindset

Strategic design

Tools

Salesforce Marketing Cloud (SFMC)

HubSpot

Veeva

Zoho

Job description

SFMC Operations & DataOwn end-to-end SFMC operation for assigned clients: data extension creation, database upload/update, data extraction, and segmentation.Build and activate customer journeys, and perform simple HTML adjustments to email templates.Send and review test communications to ensure accuracy before deployment.Design, update and share periodic performance reports, covering the key KPIs for each action.Run assertiveness testing (A/B tests, pilot actions) to validate audience and messaging decisions.Strategy & Consultative RoleAct as a consultative partner to clients — designing strategic and tactical recommendations, not just executing briefs.Define communication and segmentation strategy based on mapped results and client needs.Design customer lifecycle journeys and implement actions relevant to each lifecycle stage.Client & Stakeholder ManagementBe the friendly, reliable interface with clients on a day-to-day basis, managing multiple accounts in parallel.Interface proactively with internal partner teams to keep work moving.Communicate potential problems proactively, and come to the table with a recommended solution — not just the issue.Day-to-Day & Process OwnershipControl and manage the progress of ongoing activities, keeping demands organised and on track.Build and actively manage schedules, following up on tasks to ensure adequate delivery timelines.Define and manage priorities, analysing impact and proposing practical, viable alternatives.Identify and route incoming requests appropriately.Document activities, delivery status, and processes in a way that's accessible to the team.Ensure quality across all client-facing communication.

Solid hands-on experience operating Salesforce Marketing Cloud (SFMC) — journeys, data extensions, segmentation, and campaign builds.A fast learner who can quickly absorb what needs to get done and start owning it — minimal ramp-up time expected.Strong process and organisational instincts: comfortable structuring ambiguous or messy workstreams into something manageable.Track record of managing multiple clients or workstreams simultaneously.Confident, proactive communicator, comfortable interfacing directly with clients and cross-functional teams.Nice-to-HavePrevious experience with pharma clients or regulated-industry marketing (not mandatory, but a strong plus).Familiarity with other marketing automation or CRM platforms (HubSpot, Veeva, e-goi, Zoho).