Senior Ppc Specialist

Jobgether; Portugal; Remote; EUR 50,000 - 90,000; Full time

Benefits offered by this job

USD salary

Fully remote

10 vacation days

US holidays

Job summary

Jobgether is seeking a Senior PPC Specialist to own Google Ads strategy and hands-on execution across Search, Display, and Shopping, with responsibility for Local Services Ads. You will also coordinate Meta Ads and landing-page testing in a fast-paced agency setting.

The ideal candidate has 5+ years in paid search, a data-driven mindset, and strong English communication. This fully remote role offers cross-account ownership and measurable growth for home services clients.

Qualifications

• 5+ years of hands-on paid search experience with ownership of PPC strategy and execution.
• Proven experience managing Google Ads campaigns (Search, Display, Shopping).
• Direct experience managing Google Local Services Ads for local service businesses or clients.
• Proven ROAS improvement and lower cost per lead with measurable results.
• Strong PPC structure, bidding, budgeting, audience targeting and optimization.
• Data-driven decisions guided by outcomes rather than clicks/impressions.
• Professional written and spoken English.
• Agency environment and multi-client management experience.
• Experience with home services PPC is highly valued; Meta Ads experience is a plus.

Responsibilities

• Own end-to-end Google Ads strategy and execution across Search, Display and Shopping.
• Manage Google Local Services Ads budgets, bids, lead quality and compliance.
• Develop Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and conduct rigorous A/B testing on copy, audiences and landing pages.
• Monitor budgets, bids and spend in real time to protect ROAS.
• Analyze the customer journey linking ads to qualified leads and bookings.
• Build performance reports for internal and client reviews.
• Collaborate on offers, landing pages and lead-follow-up processes.
• Apply local home services knowledge to seasonality and targeting; manage multiple client accounts.

Skills

Paid search strategy

Google Ads

ROAS optimization

Budget management

A/B testing

Analytics

English proficiency

Agency experience

Local Services Ads

Tools

Google Ads

Meta Ads

GoHighLevel

Job description

Senior PPC Specialist

Empresa : Jobgether
Tipo de Emprego : Periodo Integral
Remote / Work from Home
JobCopilot will tailor your resume and auto-fill the application

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior PPC Specialist based in Portugal.

This is a hands-on senior paid media role focused on driving measurable growth for home services businesses through performance marketing. You will own Google Ads strategy and execution across Search, Display, and Shopping, with Google Local Services Ads as a core area of responsibility. The role combines strategic planning, daily optimization, rigorous testing, budget management, and performance analysis. You will connect campaign activity directly to meaningful business outcomes, including qualified leads, booked jobs, ROAS, and cost per acquisition. You will also collaborate on Meta advertising, landing pages, offers, and lead follow-up systems to build stronger acquisition programs. The ideal candidate is an experienced PPC professional who can independently manage multiple accounts and make data-driven decisions in a fast-paced agency environment.

Accountabilities

• Own the end-to-end strategy and execution of Google Ads campaigns across Search, Display, and Shopping as required, from account structure and setup through ongoing optimization.
• Manage and optimize Google Local Services Ads profiles, including budgets, bids, lead quality, dispute submissions, and Google Guaranteed or Google Screened compliance.
• Develop and manage complementary Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and conduct rigorous A/B testing across ad copy, audiences, landing pages, and other campaign variables.
• Monitor budgets, bids, performance, and spend allocation in real time to protect ROAS and cost per lead.
• Analyze the full customer acquisition journey, connecting advertising performance to qualified leads, booked jobs, and other meaningful business outcomes.
• Build and maintain clear performance reports for internal teams and client-facing reviews.
• Collaborate with broader marketing teams on offers, landing pages, lead follow-up processes, and campaign strategy.
• Apply local home services knowledge to campaign planning, including seasonality, service-area targeting, call tracking, and competitive positioning.
• Manage multiple client accounts simultaneously while maintaining performance, accuracy, communication, and delivery standards.

Requirements

• 5+ years of hands-on paid search experience with demonstrated ownership of PPC strategy and execution.
• Proven experience managing Google Ads campaigns, including Search, Display, and Shopping where applicable.
• Direct experience managing Google Local Services Ads for local service businesses or agency clients.
• Demonstrated success improving ROAS and reducing cost per lead, supported by measurable performance results.
• Strong understanding of PPC campaign structure, bidding, budget allocation, audience targeting, ad testing, and performance optimization.
• Experience using data and business outcomes to guide campaign decisions rather than focusing solely on clicks and impressions.
• Professional written and spoken English skills.
• Experience working in an agency environment and managing multiple client accounts at the same time.
• Experience with paid media for home services businesses such as HVAC, plumbing, electrical, roofing, pest control, or similar industries is highly valued.
• Experience with Meta Ads across Facebook and Instagram is an advantage.
• Familiarity with CRM and marketing automation platforms such as GoHighLevel is a plus.
• Google Ads certification is an advantage.
• Strong analytical, organizational, communication, and problem-solving skills.
• Ability to work independently, take ownership of performance, and make timely data-driven decisions.

Benefits

• Competitive salary paid in USD on a consistent monthly basis.
• 10 paid vacation days per year.
• U.S. federal holidays included.
• Fully remote work environment.
• Opportunity to work on paid media strategies for growing home services businesses.
• Hands-on role combining strategic ownership with campaign execution.
• Collaborative environment where PPC expertise and measurable results are valued.
• Opportunity to influence paid media strategy and contribute to broader client growth initiatives.