Senior Performance & Analytics Manager

AHM - Ace Hospitality Management; Lisboa; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Career growth opportunities

High visibility role

Competitive compensation

International brand exposure

Professional development

Job summary

AHM - Ace Hospitality Management in Lisbon is seeking a Senior Performance & Analytics Manager to elevate digital marketing and analytics across its hospitality, restaurants, and corporate brands. You will own measurement, dashboards, and data-driven recommendations to drive revenue growth and marketing efficiency.

This senior, analytical role requires hands-on experience with GA4, GTM, Google Ads, Looker Studio, and CRM-driven campaigns, with Portuguese and English fluency to collaborate across

Qualifications

• 5+ years in Performance Marketing, Digital Analytics, Growth Marketing or similar.
• Strong experience managing Google Ads accounts and data-driven campaigns.
• Knowledge of digital measurement, attribution, tracking, and analytics frameworks.
• Proven track record building dashboards, reports, and executive-level insights.
• Experience with CRM/email marketing strategy and optimization.

Responsibilities

• Define and manage performance measurement frameworks across websites, campaigns, CRM and marketing initiatives.
• Centralize and maintain reliable performance data across hospitality projects.
• Lead implementation and optimization of tracking solutions (GA4, GTM, conversions, attribution).
• Develop dashboards and reports for management and executives.
• Manage and optimize Google Ads to align with revenue growth and profitability.
• Monitor ROAS, CPA, CPL, conversion rate, and marketing ROI.
• Produce forecasts and performance analyses for budgeting and planning.
• Identify opportunities for growth, automation, and efficiency.

Skills

Performance marketing

Digital analytics

Data storytelling

Stakeholder management

GA4

GTM

Looker Studio

Excel/Sheets

ROI optimization

Budget management

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Looker Studio

Power BI

Job description

Ready to take the lead in shaping the future of digital performance and analytics within a growing hospitality group?

AHM is looking for a Senior Performance & Analytics Manager to strengthen its digital marketing capabilities across hospitality, restaurants, and corporate brands.

This is a senior and highly analytical role, combining data-driven decision-making, performance marketing expertise, and business-focused analytics to help drive revenue growth, improve marketing efficiency, and strengthen internal digital capabilities.

The successful candidate will play a key role in transforming data into actionable insights, improving marketing performance, and supporting strategic business decisions across multiple brands and projects.

Key Responsibilities

• Define and manage performance measurement frameworks across websites, digital campaigns, CRM, and marketing initiatives.
• Centralize, structure, and maintain reliable performance data across multiple hospitality and F&B projects.
• Lead the implementation and optimization of tracking solutions, including Google Tag Manager, GA4, conversion tracking, and attribution frameworks.
• Develop dashboards, reports, and performance monitoring systems that support management and executive decision-making.
• Manage and optimize Google Ads campaigns, ensuring alignment between business objectives, revenue growth, and profitability.
• Monitor and improve key metrics such as ROAS, CPA, CPL, conversion rate, and marketing ROI.
• Produce forecasts, investment scenarios, and performance analysis to support budgeting and strategic planning processes.
• Identify opportunities for growth, optimization, automation, and operational efficiency across digital marketing activities.
• Deliver clear insights and recommendations that help transform data into commercial and strategic actions.

Profile & Requirements

• Minimum 5 years of experience in Performance Marketing, Digital Analytics, Growth Marketing, or a similar role.
• Strong experience managing Google Ads accounts and performance-driven marketing initiatives.
• Knowledge of digital measurement, attribution, tracking, and analytics frameworks.
• Proven experience building dashboards, reports, and executive-level performance insights.
• Knowledge and hands-on experience in CRM/email marketing strategy, implementation, and optimization.
• Strong analytical mindset with the ability to translate complex data into clear business recommendations.
• Experience managing budgets and marketing investments with a focus on ROI and profitability.
• Excellent organizational, communication, and stakeholder management skills.
• Ability to work autonomously, prioritize effectively, and manage multiple projects simultaneously.
• Fluency in Portuguese and English is mandatory

Technical Skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Ads
• Looker Studio
• Excel / Google Sheets
• Conversion Tracking
• Attribution Analysis
• Dashboard Development
• Performance Reporting

Nice to Have

• Power BI experience
• Hospitality, hotel, or restaurant industry experience
• SEO and CRO knowledge
• Experience working with multiple brands or business units
• Hands-on experience with AI tools

We Offer

• Integration into a solid and expanding hospitality group with a diverse portfolio of hotels, restaurants, and international brands like Hilton, Marriot, IHG, Wyndham, and Accor.
• Opportunity to play a strategic role in the evolution of the company's digital marketing capabilities.
• High visibility and direct impact on business growth and commercial performance.
• Excellent opportunities for career advancement and professional growth.
• Competitive compensation package aligned with experience and expertise.
• Additional benefits in hour network.