Digital Marketing Analyst

Nonius; Maia; Híbrido; EUR 30 000 - 42 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

Office with staff kitchen

Free beverages

Training and development opportunities

Resumo da oferta

Nonius is seeking a Digital Marketing Analyst to join our Marketing team in Maia, Portugal. You will drive digital growth, optimize user journeys, and generate qualified leads across websites and campaigns.

In this on-site role, you will manage WordPress content, execute SEO/SEM strategies, run Google Ads/Meta/LinkedIn campaigns, and collaborate with partners to measure ROI and improve conversion rates.

Qualificações

• 2+ years of experience in digital marketing in B2B or tech.
• Strong SEO/SEM skills and experience with Google Ads, Meta and LinkedIn Ads.
• Hands-on WordPress and website optimization experience.
• Strong data analytics skills and ability to turn data into insights.
• Familiarity with CRM platforms and marketing analytics tools.
• English fluency and proactive, growth-minded mindset.

Responsabilidades

• Turn digital traffic into high-quality leads and grow the pipeline.
• Manage and optimize lead capture on websites and campaigns.
• Track and manage leads in Pipedrive.
• Manage website content using WordPress.
• Run campaigns across Google Ads, Meta, and LinkedIn.
• Collaborate with marketing team and support events.
• Analyze campaign performance and ROI with external partners.

Conhecimentos

Digital marketing

SEO

SEM

Google Ads

Meta ads

LinkedIn Ads

WordPress

Website optimization

Data analytics

CRM platforms

AI tools in marketing

English fluency

Ferramentas

Looker Studio

Google Analytics 4

Descrição da oferta de emprego

Nonius is a leading provider of Guest Technology Solutions for the hospitality industry, serving over 500,000 hotel rooms worldwide. Our solutions include cloud and edge computing, AI, IoT, networking, and digital guest experiences, helping hotels and other industries enhance their operations and guest satisfaction. Beyond hospitality, we provide technology for healthcare, maritime, and co-living spaces, integrating with global partners like Samsung, LG, Google, and Apple to drive seamless innovation.

Job Description

We are looking for a Digital Marketing Analyst to join our Marketing team and play a key role in accelerating our digital growth. In this role, you will be at the forefront of optimizing our digital presence, generating qualified leads, and creating a seamless, high-converting user journey across our websites and digital channels.

This is a full-time, on-site position based in the city of Maia in Portugal.

Key Responsibilities

• Turn digital traffic into high-quality leads and help grow our pipeline.
• Manage and optimize lead capture across our website and digital campaigns.
• Ensure digital leads are accurately tracked and managed in Pipedrive.
• Shape the Digital Experience:
• Manage and evolve website content through WordPress.
• Use data, personas, and user insights to identify opportunities for improvement.
• Grow Our Online Visibility:
• Drive technical and organic SEO initiatives, including website performance optimization and link-building, to increase visibility and rankings.
• Optimize content, keywords, website structure, and performance to reach the right audiences.
• Create landing pages and digital content that convert.
• Manage campaigns across platforms such as Google Ads, Meta and LinkedIn.
• Work with external lead-generation partners and measure campaign performance and ROI.
• Be Part of the Team:
• Support Marketing events and initiatives when needed.
• Collaborate with the wider Marketing team and contribute wherever your skills can make an impact

Must Have

• 2+ years of experience in Digital Marketing, ideally in a B2B or tech environment.
• Strong understanding of SEO, SEM, Google Ads, Meta and LinkedIn Ads.
• Hands-on experience with WordPress and website optimization.
• Strong analytical skills, with the ability to turn data into actionable insights.
• Familiarity with CRM platforms and digital marketing analytics tools.
• Driven to use AI tools to enhance content creation, analysis, research, and marketing efficiency.
• Excellent communication skills and a data-driven, proactive, and growth-oriented mindset.
• Fluency in English

Nice to Have

• Experience with B2B SaaS, technology, or international markets.
• Knowledge of Google Analytics 4, Google Search Console, and Looker Studio.
• Basic understanding of HTML/CSS and website performance.
• Additional languages

What's great in the job?

• Great team of smart people, in a friendly and open culture.
• Real responsibilities and autonomy.
• Expand your knowledge of various countries and regions.
• Great career opportunity in a fast-evolving Technology company.
• Contribute to the greater experience of millions of Travellers around the World!

A full-time position
Attractive salary package.

Trainings

Opportunities for training and development.

Health Insurance

Health insurance provided.

Eat & Drink

Office with staff kitchen with free beverages.