Senior Marketing Operations Lead — HubSpot & Analytics

Jove; Portugal; On-site; EUR 60,000 - 90,000; Full time

Job summary

JoVE is seeking a Senior Marketing Operations Specialist with advanced HubSpot expertise to own and improve marketing operations across email marketing, automation, CRM management and analytics.

The ideal candidate has hands-on experience with HubSpot, Salesforce and GA4 and can translate objectives into reliable segmentation, automated journeys and actionable reporting, while identifying root causes and implementing improvements.

Qualifications

• 5+ years of relevant experience, including independent ownership of Marketing Operations improvements beyond campaign execution.
• Advanced HubSpot experience in workflows, dynamic segmentation and data management.
• Ability to evaluate behavioral signals, explain performance and deliver measurable improvements.
• Knowledge of email deliverability best practices and marketing automation.
• Experience with marketing attribution and funnel analysis.
• Experience with Salesforce reporting, CRM management and Google Analytics 4 (GA4).
• Experience managing marketing databases, segmentation, and data hygiene.
• Proficiency with Excel or Google Sheets.

Responsibilities

• Build and maintain automated lifecycle journeys, including entry and exit criteria, behavioral triggers, sales handoffs and return-to-nurture rules. Support campaign execution through reusable workflows and templates.
• Perform quality assurance (QA) to ensure campaigns are error-free and delivered successfully.
• Diagnose and improve email delivery, inbox placement and engagement. Monitor sender reputation, bounces, complaints and audience health, coordinating technical fixes with RevOps.
• Design and evaluate campaign A/B tests using clear hypotheses and success metrics, including downstream conversion.
• Maintain and improve the marketing database through enrichment, validation, duplicate controls and documented data-quality checks.
• Own marketing data-quality monitoring and audience usability. Partner with RevOps, Sales, and Product on shared CRM definitions, field mappings, and data integrity.
• Build and maintain dashboards across Salesforce, HubSpot, and Google Analytics 4 (GA4).
• Track marketing KPIs, campaign performance, lead generation, funnel conversion, pipeline contribution, and ROI.
• Analyze marketing performance and provide actionable insights to optimize campaigns and support strategic decision-making.
• Develop and validate lead and account scoring using profile and behavioral signals. Agree handoff thresholds with Sales and refine scoring based on progression and feedback.
• Evaluate and introduce tools, including AI, that expand marketing capabilities, and enable the team to use them effectively through enablement and practical guidance.

Skills

Analytical thinking

Data-driven decision making

Marketing automation

Project management

Tools

HubSpot

Salesforce

Google Analytics 4

Excel

Job description

JoVE is seeking a Senior Marketing Operations Specialist with advanced HubSpot expertise to own and improve marketing operations across email marketing, automation, CRM management and analytics.

The ideal candidate has hands-on experience with HubSpot, Salesforce and GA4 and can translate objectives into reliable segmentation, automated journeys and actionable reporting, while identifying root causes and implementing improvements.