Senior Group Brand & Media Director

Olx; Lisboa; On-site; EUR 90,000 - 130,000; Full time

Job summary

OLX is building a central home for brand, media and creative production across our portfolio—11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

You will lead brand governance in codes, tone, and approvals, drive brand measurement, and manage the core consumer brand across three

Qualifications

• Senior brand leadership in a multi-brand or portfolio business.
• Experience building or overhauling a brand architecture across multiple brands.
• Experience launching a corporate or holding brand, or a comparable large-scale brand programme.
• Strong command of brand governance (codes, verbal identity, approvals).
• Strong command of brand measurement (equity tracking, share of voice).
• Media strategy, planning and investment experience at scale, including negotiating major contracts.
• Experience building or running an in-house creative studio, or leading a significant agency in-housing programme.
• PR experience in a business with real public exposure.
• A track record of building capability that didn’t exist before, not just improving what did.
• Fluent in English.

Responsibilities

• Brand strategy and architecture for the full portfolio.
• Codes, tone of voice, approvals and measurement standards.
• Direct management of our core consumer brand across three markets.
• The launch and rollout of a new corporate brand.
• Social and community for our core brand and for the categories without a brand of their own.
• Media strategy, planning and investment across the group, including channel strategy and contract negotiation.
• The central media buying desk.
• An in-house creative studio with local-language capability.
• The agency roster and the in-housing programme that consolidates it.

Skills

Senior leadership

Brand architecture

Corporate brand launch

Brand governance

Brand measurement

Media strategy

In-house studio

PR experience

Capability building

English fluency

Job description

About OLX

OLX is a global leader in facilitating trade. It builds leading marketplace ecosystems enabled by tech, powered by trust, and loved by customers.

Serving tens of millions of people every month around the world, OLX helps people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Its well-loved consumer brands (including OLX, Otomoto, Property24, and more) offer safe, smart, and convenient online trading platforms and services for its customers.

OLX is powered by global teams, united in a common purpose to build a more sustainable world through trade. For more information, visit www.olxgroup.com.

OLX is backed by Prosus, a global consumer internet group and one of the largest technology investors in the world. Prosus has a primary listing on Euronext Amsterdam (AEX:PRX) and a secondary listing on the JSE Limited (XJSE:PRX), and is majority-owned by Naspers. For more information on Prosus and its companies and investments, please visit www.prosus.com.

The role

We're building a central home for brand, media and creative production across our portfolio - 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

What you'll own

• Brand strategy and architecture for the full portfolio - what each brand is for, who it's for, and how they relate to each other
• The codes, tone of voice, approval process and measurement standard every brand is held to
• Direct management of our core consumer brand across three markets
• The launch and rollout of a new corporate brand
• Social and community, for our core brand and for the categories without a brand of their own
• Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation
• The central media buying desk
• An in-house creative studio - creative, content, design and production, with local-language capability
• The agency roster and the in-housing programme that consolidates it

What we're looking for

• Senior brand leadership in a multi-brand or portfolio business, owning strategy rather than executing someone else's
• Experience building or overhauling a brand architecture across multiple brands
• Experience launching a corporate or holding brand, or a comparable large-scale brand programme
• Strong command of brand governance (codes, verbal identity, approvals)
• Strong command of brand measurement (equity tracking, share of voice), able to commission and challenge a tracking partner rather than just receive their output
• Media strategy, planning and investment experience at scale, including negotiating major contracts
• Experience building or running an in-house creative studio, or leading a significant agency in-housing programme
• PR experience in a business with real public exposure
• A track record of building capability that didn't exist before, not just improving what did
• Fluent in English.