Global Brand, Media & Studio Director

Siemens; Lisboa; On-site; EUR 90,000 - 130,000; Full time

Job summary

OLX is seeking a Senior Brand Leader to own brand strategy across a multi-brand portfolio, guiding architecture, governance and measurement. You will lead direct management of the core consumer brand across three markets, launch a new corporate brand, and oversee social, media planning and an in-house studio.

You will drive governance, equity tracking, and voice against agency partners, ensuring a cohesive brand approach across all markets and channels.

Qualifications

• Senior brand leadership in a multi-brand or portfolio business.
• Experience building or overhauling a brand architecture across multiple brands.
• Experience launching a corporate or holding brand, or a comparable large-scale brand programme.
• Strong command of brand governance (codes, verbal identity, approvals).
• Strong command of brand measurement (equity tracking, share of voice).
• Media strategy, planning and investment at scale, including negotiating major contracts.
• Experience building or running an in-house creative studio, or leading a significant agency in-housing programme.
• PR experience in a business with real public exposure.
• A track record of building capability that didn't exist before, not just improving what did.

Responsibilities

• Brand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each other
• The codes, tone of voice, approval process and measurement standard every brand is held to
• Direct management of our core consumer brand across three markets
• The launch and rollout of a new corporate brand
• Social and community, for our core brand and for the categories without a brand of their own
• Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation
• The central media buying desk
• An in-house creative studio — creative, content, design and production, with local-language capability
• The agency roster and the in-housing programme that consolidates it

Skills

Brand strategy

Brand governance

Brand measurement

Media planning

In-house studio

People management

Job description

OLX is seeking a Senior Brand Leader to own brand strategy across a multi-brand portfolio, guiding architecture, governance and measurement. You will lead direct management of the core consumer brand across three markets, launch a new corporate brand, and oversee social, media planning and an in-house studio.

You will drive governance, equity tracking, and voice against agency partners, ensuring a cohesive brand approach across all markets and channels.