Global Brand & Media Director, Portfolio Strategy

OLX; Lisboa; On-site; EUR 90,000 - 130,000; Full time

Job summary

OLX is building a central home for brand, media and creative production across our portfolio—11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

You will lead brand governance in codes, tone, and approvals, drive brand measurement, and manage the core consumer brand across three

Qualifications

• Senior brand leadership in a multi-brand or portfolio business.
• Experience building or overhauling a brand architecture across multiple brands.
• Experience launching a corporate or holding brand, or a comparable large-scale brand programme.
• Strong command of brand governance (codes, verbal identity, approvals).
• Strong command of brand measurement (equity tracking, share of voice).
• Media strategy, planning and investment experience at scale, including negotiating major contracts.
• Experience building or running an in-house creative studio, or leading a significant agency in-housing programme.
• PR experience in a business with real public exposure.
• A track record of building capability that didn’t exist before, not just improving what did.
• Fluent in English.

Responsibilities

• Brand strategy and architecture for the full portfolio.
• Codes, tone of voice, approvals and measurement standards.
• Direct management of our core consumer brand across three markets.
• The launch and rollout of a new corporate brand.
• Social and community for our core brand and for the categories without a brand of their own.
• Media strategy, planning and investment across the group, including channel strategy and contract negotiation.
• The central media buying desk.
• An in-house creative studio with local-language capability.
• The agency roster and the in-housing programme that consolidates it.

Skills

Senior leadership

Brand architecture

Corporate brand launch

Brand governance

Brand measurement

Media strategy

In-house studio

PR experience

Capability building

English fluency

Job description

OLX is building a central home for brand, media and creative production across our portfolio—11 brands, 7 countries, tens of millions of listings a day. This is a new role: you'll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

You will lead brand governance in codes, tone, and approvals, drive brand measurement, and manage the core consumer brand across three