Senior Global Brand & Media Strategy Lead

OLX; Lisboa; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

OLX is building a central home for brand, media and creative production across its portfolio. You will set strategy for every brand, own end-to-end brand management across markets, and lead the launch of a new corporate brand with in-house capability.

You will drive social, media planning, and investment across the group, manage a central buying desk, and oversee an in-house studio and agency in-housing program. Fluent English required.

Qualifications

• Senior brand leadership across a multi-brand portfolio.
• Experience building or overhauling a brand architecture across multiple brands.
• Experience launching a corporate or holding brand, or a comparable large-scale brand programme.
• Strong command of brand governance (codes, verbal identity, approvals).
• Strong command of brand measurement (equity tracking, share of voice).
• Media strategy, planning and investment experience at scale, including negotiating major contracts.
• Experience building or running an in-house creative studio, or leading a significant agency in-housing programme.
• PR experience in a business with real public exposure.
• Fluent in English.

Responsabilités

• Brand strategy and architecture for the full portfolio — define roles and audiences for each brand.
• Define codes, tone of voice, approvals, and measurement standards for all brands.
• Direct management of our core consumer brand across markets.
• Lead the launch and rollout of a new corporate brand.
• Oversee social and community management for core brands and categories without a brand.
• Develop and govern media strategy, planning and investment across the group; manage contracts.
• Run the central media buying desk.
• Oversee an in-house creative studio and the agency in-housing programme.

Connaissances

Brand leadership

Brand governance

Brand architecture

Media strategy

In-house studio management

PR experience

English fluency

Contract negotiation

Description du poste

OLX is building a central home for brand, media and creative production across its portfolio. You will set strategy for every brand, own end-to-end brand management across markets, and lead the launch of a new corporate brand with in-house capability.

You will drive social, media planning, and investment across the group, manage a central buying desk, and oversee an in-house studio and agency in-housing program. Fluent English required.