Senior Brand Activation & Partnerships Lead - Remote

Holafly; Braga; Remote; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

20 days PTO

Development budget

Job summary

Holafly is seeking a Senior Brand Activation Specialist to own in-flight and OOH negotiations, activations, and partnerships. You’ll manage end-to-end deals with agencies and affiliates, coordinating production timelines and go-live targets while driving measurable results.

You will leverage a strong network in travel media, negotiate multi-million euro budgets, and lead brand activation opportunities from opportunity to signed, delivered campaigns, in a fast-paced scale-up environment.

Qualifications

• 5+ years in Media, Sponsorships, Brand Marketing, Partnerships, or related field.
• High level English proficiency.
• Strong negotiation skills with a track record of managing high-value contracts.
• Existing network across in-flight media affiliates, OOH vendors, and external agencies or venue/event partners.
• Proven ability to manage complex, multi-month production processes involving external affiliates and internal creative teams.
• Comfort being accountable for a multi-million euro budget.
• Fast learner with the adaptability to thrive in a high-paced, brave scale-up environment.

Responsibilities

• Lead end-to-end negotiations of in-flight advertising and OOH placements, incl. annual renewal cycles.
• Own the full production cycle for in-flight video content and plan production calendars to align with content go-live targets.
• Build and manage Holafly's OOH advertising strategy and placements across high-traffic environments.
• Identify, negotiate, and execute brand activation opportunities (pop-ups, takeovers, experiential booths, airport activations, travel hubs).
• Collaborate with Partnerships to assess brand activation opportunities within existing and prospective partnerships.
• Manage relationships with external agencies, affiliates, and venue/event partners; ensure briefs, timelines and deliverables are met.
• Define KPIs for each negotiation and produce post-campaign reports linking activity to brand health metrics.

Skills

Negotiation skills

English proficiency

Stakeholder management

Media partnerships

Budget management

Production timelines

Job description

Holafly is seeking a Senior Brand Activation Specialist to own in-flight and OOH negotiations, activations, and partnerships. You’ll manage end-to-end deals with agencies and affiliates, coordinating production timelines and go-live targets while driving measurable results.

You will leverage a strong network in travel media, negotiate multi-million euro budgets, and lead brand activation opportunities from opportunity to signed, delivered campaigns, in a fast-paced scale-up environment.