Remote Senior Brand Activation Lead: In-Flight & OOH

Holafly; Lisboa; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

20 days PTO

Job summary

Holafly is hiring a Senior Brand Activation Specialist to own negotiations and execution of in-flight and OOH advertising, as well as brand activations worldwide. You will work with agencies, affiliates, and partners to drive multi-month campaigns from opportunity to activation, with a focus on strong commercial outcomes.

The role requires 5+ years in media sponsorships or brand marketing, excellent English, and the ability to manage high-value contracts and complex timelines.

Qualifications

• 5+ years of experience in Media, Sponsorships, Brand Marketing, Partnerships, or a related field.
• High level English proficiency (written and spoken) for business communication.
• Strong negotiation skills with a track record of managing high-value contracts and multi-stakeholder production timelines.
• Existing network of contacts across in-flight media affiliates, OOH vendors, and external agencies or partners.
• Proven ability to manage complex, multi-month production processes involving external affiliates and internal teams.
• Comfort being accountable for a multi-million euro budget.
• Fast learner with the adaptability to thrive in a high-paced scale-up environment.

Responsibilities

• In-Flight Advertising Negotiations: Lead end-to-end negotiation of in-flight advertising contracts, including the annual renewal cycle.
• In-Flight Video Production: Own the full production cycle for in-flight video content and plan production calendars.
• OOH Advertising: Build and manage Holafly's OOH advertising strategy across airports, stations, billboards, and DOOH.
• Brand Activations: Identify, negotiate, and execute brand activation opportunities and activations integrated into broader campaigns.
• Partnership Distribution Activations: Assess activation opportunities within partnerships and recommend activation plans.
• Agency & Partner Management: Manage relationships with external agencies, affiliates, and venue/event partners.
• Measurement & Reporting: Define KPIs for negotiations, produce post-campaign reports, connect to brand health metrics.

Skills

Media & Sponsorships

Brand Marketing

Partnerships

Negotiation

Non-digital media

Job description

Holafly is hiring a Senior Brand Activation Specialist to own negotiations and execution of in-flight and OOH advertising, as well as brand activations worldwide. You will work with agencies, affiliates, and partners to drive multi-month campaigns from opportunity to activation, with a focus on strong commercial outcomes.

The role requires 5+ years in media sponsorships or brand marketing, excellent English, and the ability to manage high-value contracts and complex timelines.