Principal Brand Designer: AI‑Driven Brand Systems Leader

OLX Group; Lisboa; Hybrid; EUR 120,000 - 180,000; Full time

Job summary

OLX is seeking a Principal Brand Designer to shape and govern the brand ecosystem across its portfolio. You will lead artistic direction, establish scalable design systems, and drive AI-enabled workflows that elevate brand consistency and performance across global touchpoints.

You will partner with Marketing, Brand Strategy and Product Design to translate strategy into iconic visuals, guiding teams to maintain high craft while accelerating delivery at scale.

Qualifications

• 10+ years of experience in brand design or visual design.
• Experience building or evolving brands at scale across multiple products or markets.
• Expertise in Figma and/or Adobe Creative Suite.
• Experience with motion design, storytelling, and digital brand experiences.
• Experience building or contributing to enterprise design systems.
• Deep familiarity with AI-powered creative tools and workflows.
• Outstanding communication, presentation, and stakeholder management skills.

Responsibilities

• Define the future of OLX Group's brand ecosystem across brands.
• Build scalable brand identity systems and visual standards.
• Governance of brand visuals and design principles.
• Develop multi-brand design systems and asset libraries.
• Provide creative direction across digital, physical and experiential touchpoints (excluding ads).
• Lead long-term evolution of OLX Group's visual identity and assets.
• Build AI-enabled design systems, templates, and automation workflows.
• Influence senior stakeholders and ensure design has a voice in strategy.

Skills

Brand design

Systems thinking

AI design

Design leadership

Stakeholder management

Tools

Figma

Adobe Creative Suite

Job description

OLX is seeking a Principal Brand Designer to shape and govern the brand ecosystem across its portfolio. You will lead artistic direction, establish scalable design systems, and drive AI-enabled workflows that elevate brand consistency and performance across global touchpoints.

You will partner with Marketing, Brand Strategy and Product Design to translate strategy into iconic visuals, guiding teams to maintain high craft while accelerating delivery at scale.