Portugal Brand Manager — Growth & Innovation Lead

Uriach; Lisboa; Presencial; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

Uriach in Lisbon is seeking a Brand Manager Portugal (South Western Europe) to develop and implement the marketing strategy for assigned brands in the country, aligning with Global Brand Plans to drive growth, margins and profitability.

Responsibilities include defining a 3-year country plan, crafting marketing plans with market and consumer insights, collaborating with Trade Marketing and Sales on promotions, developing offline and digital communications, and managing the A&P budget, P&L, and

Qualificações

• University degree in Marketing, Economics, Business Administration, or a related field.
• More than 3 years of experience in Marketing roles within the Healthcare or FMCG sectors.
• Strong ability to work cross-functionally within a matrix organization.
• Proactive, adaptable, and results-oriented profile, capable of managing multiple projects in a dynamic global environment.
• Fluent in English and Spanish, both written and spoken.
• Availability to travel to Barcelona as required.

Responsabilidades

• Define the brand's 3-year strategic plan within the country.
• Prepare and develop Marketing plans through: internal/external market assessment; consumer analysis including segmentation and targeting; collaboration with Trade Marketing and Sales for promotions and POS activation; development of communication plans across offline and digital channels; and brand innovation portfolio development with the Global team.
• Monitor brand performance and track KPIs.
• Manage the A&P budget.
• Analyze P&L, ensure margin targets through pricing and portfolio mix while controlling costs.
• Prepare launch forecasts and monitor performance with Supply Chain.

Conhecimentos

Brand management

Marketing strategy

Cross-functional collaboration

Proactive / results-driven

English & Spanish fluency

Formação académica

University degree in Marketing/Economics/Business Admin

Descrição da oferta de emprego

Uriach in Lisbon is seeking a Brand Manager Portugal (South Western Europe) to develop and implement the marketing strategy for assigned brands in the country, aligning with Global Brand Plans to drive growth, margins and profitability.

Responsibilities include defining a 3-year country plan, crafting marketing plans with market and consumer insights, collaborating with Trade Marketing and Sales on promotions, developing offline and digital communications, and managing the A&P budget, P&L, and