Brand Growth Manager – FMCG (Portugal launches)

Flora Food Group

Lisboa

On-site

EUR 40,000 - 60,000

Full time

14 days+

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Job summary

Flora Food Group in Lisbon is seeking a Brand Manager to lead the development and execution of local brand plans for the Portuguese market, partnering with Sales and Trade teams to drive growth. You will manage end-to-end campaigns, launch product innovations, analyse performance, and translate insights into recommendations while maintaining the A&P budget.

The ideal candidate has a Bachelor's or Master's in Marketing or related field, 5+ years in FMCG, and strong data-driven, commercial

Qualifications

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
Minimum 5 years of marketing experience in FMCG.
Strong consumer orientation and ability to translate ideas into execution and financial results.
Bilingual Portuguese and English (near-native level).

Responsibilities

Develop and execute local brand plans for the Portuguese market.
Manage end-to-end marketing campaigns and activations in line with brand guidelines.
Lead successful product launches and renovations, including trade materials.
Collaborate with Sales, Trade, and external agencies to ensure timely delivery.
Analyze performance and KPIs, translating insights into actionable recommendations.
Oversee the A&P budget and contribute to local pricing strategies.