Personalisation Implementation Lead

WPP Enterprise Solutions; Faro; Presencial; EUR 40 000 - 70 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Training opportunities

Medical insurance

Dental insurance

Meal cards

Social events

Family friendly policies

Retail discounts

Resumo da oferta

WPP Enterprise Solutions in Portugal seeks a Personalisation Manager to execute and support our client's personalisation initiatives. You will implement defined customer experience strategies, configure campaigns, deploy them, and deliver insights within our PLG-informed framework.

Collaboration with cross-functional teams and stakeholders is essential to drive measurable business value. The role emphasizes data-driven decision making, strong communication, and meticulous execution to ensure

Qualificações

• Strong experience delivering personalisation initiatives end-to-end.
• Ability to translate data insights into actionable recommendations.
• Proven collaboration with cross-functional teams and stakeholders.

Responsabilidades

• Execute day-to-day operations for the global personalisation roadmap.
• Support the Personalisation Lead in high-impact opportunities.
• Track ROI of personalisation initiatives and prepare reports.
• Collaborate with client stakeholders on planning, execution and results.
• Configure, launch, and analyse personalisation programs.

Conhecimentos

Personalisation platforms

Analytics

Communication

Cross-functional collaboration

Ferramentas

Adobe Target

Optimizely

Braze

Google Analytics 4

Adobe Analytics

Sitecore

CDP (Segment)

Descrição da oferta de emprego

WPP Enterprise Solutions in Portugal seeks a Personalisation Manager to execute and support our client's personalisation initiatives. You will implement defined customer experience strategies, configure campaigns, deploy them, and deliver insights within our PLG-informed framework.

Collaboration with cross-functional teams and stakeholders is essential to drive measurable business value. The role emphasizes data-driven decision making, strong communication, and meticulous execution to ensure