Personalisation Manager

VML Enterprise Solutions; Lisboa; Presencial; EUR 45 000 - 60 000; Tempo integral

Resumo da oferta

WPP Enterprise Solutions is seeking a meticulous Personalisation Manager to execute and support our client's personalisation initiatives within a data-driven growth framework.

You will work closely with the Personalisation Lead and cross-functional teams to configure, deploy, and analyze campaigns, ensuring measurable business value and clear ROI.

This role focuses on operations, PLG principles, and ongoing delivery of personalisation programs across the global stack.

Descrição da oferta de emprego

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Personalisation Manager needed to execute and support our client's personalisation initiatives.

The opportunity

This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.

What you’ll be doing

Execution & Operations

• Execute day-to-day operations and tactical tasks for the global personalisation roadmap.
• Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities.
• Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery.
• Assist in tracking the Return on Investment (ROI) of personalisation efforts.
• Prepare performance reports on personalisation outcomes and insights for stakeholders.
• Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.

Personalisation Implementation

• Apply Personalisation-Led Growth (PLG) principles in daily execution.
• Contribute to the continuous refinement of the PLG framework and best practices.
• Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives.
• Support the operational infrastructure for continuous personalisation delivery.
• Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.

Technical Delivery & Platform Execution

• Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack.