Personalisation Manager

WPP Enterprise Solutions; Lisboa; Presencial; EUR 70 000 - 90 000; Tempo integral

Resumo da oferta

WPP Enterprise Solutions in Portugal seeks a Personalisation Manager to execute and support client personalisation initiatives within our PLG framework. You will translate data insights into actionable outcomes and collaborate with the Personalisation Lead and cross-functional teams to deliver measurable business value.

You will configure and deploy personalisation campaigns, monitor ROI, prepare performance reports, and ensure timely delivery of initiatives across the global roadmap, driving

Qualificações

• Experience in managing or delivering personalisation initiatives.
• Ability to translate data insights into actionable plans.
• Experience collaborating with cross-functional teams.

Responsabilidades

• Execute day-to-day operations for the global personalisation roadmap.
• Support the Personalisation Lead in identifying and pursuing high-impact personalisation opportunities.
• Help manage project timelines, dependencies and resources for personalisation initiatives.
• Assist in tracking the ROI of personalisation efforts.
• Prepare performance reports on personalisation outcomes for stakeholders.
• Collaborate with client stakeholders to communicate planning, execution, and results.
• Apply PLG principles in daily execution and contribute to refining the PLG framework.
• Collaborate with cross-functional teams to design, configure, and analyze personalisation initiatives.
• Support the operational infrastructure for continuous personalisation delivery.
• Translate data insights into clear findings for the Personalisation Lead.

Descrição da oferta de emprego

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. Personalisation Manager needed to execute and support our client's personalisation initiatives.

The opportunity

This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.

What you’ll be doing

Execution & Operations

• Execute day-to-day operations and tactical tasks for the global personalisation roadmap.
• Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities.
• Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery.
• Assist in tracking the Return on Investment (ROI) of personalisation efforts.
• Prepare performance reports on personalisation outcomes and insights for stakeholders.
• Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.

Personalisation Implementation

• Apply Personalisation-Led Growth (PLG) principles in daily execution.
• Contribute to the continuous refinement of the PLG framework and best practices.
• Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives.
• Support the operational infrastructure for continuous personalisation delivery.
• Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.

Technical Delivery & Platform Execution

• Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack.