Marketing Operations & AI Manager (HubSpot)

Ando Living; Lisboa; Vor Ort; EUR 40.000 - 65.000; Vollzeit

Benefits dieser Stelle

Meal allowance (Coverflex)

Transportation allowance

Birthday off

Wellbeing support

Free learning via GoodHabitz

Collaborative culture and autonomy

AI-driven innovation culture

Career growth across Portugal and more

Zusammenfassung

Ando Living Group is seeking a proactive HubSpot expert to own our marketing technology stack and advance AI-driven practices across hospitality and real estate brands. You will design data models, lead scoring, and journeys, while partnering with agencies to bring critical capabilities in-house.

A strong marketing ops background and the ability to guide teams through change are essential. You will help optimize campaigns, reporting, and CRM processes to align marketing with sales, improve data

Qualifikationen

• 4+ years in marketing operations, CRM or marketing automation with deep HubSpot experience.
• Solid understanding of workflows, segmentation, data structures and integrations (APIs, Zapier or Make).
• Experience supporting a sales team in a CRM and aligning marketing and sales processes (lead qualification, handover, pipeline reporting).
• Hands-on use of AI tools in marketing, with concrete examples
• A marketing mindset: you understand funnels and customer journeys, not just the tools.
• The ability to explain technical topics to non-technical colleagues
• The ability to influence colleagues and change habits
• Comfort in a fast-moving company and the drive to keep reinventing how we work.
• Hospitality or real estate background is a plus.

Aufgaben

• Own HubSpot end to end: data model, properties, lifecycle stages, lead scoring, lists, permissions, reporting and data hygiene.
• Drive AI adoption in marketing: identify use cases, test tools, document workflows and guardrails.
• Own lead funnel and workflows: design journey from capture to qualification and handover to sales.
• Be HubSpot counterpart for agencies: translate business needs into briefs and review agency deliverables.
• Design automation across both lines: nurturing and triggered journeys to reduce manual work.
• Build reporting: dashboards connecting marketing and sales activity to leads, bookings and revenue.
• Execute email campaigns: translate briefs, define audiences, manage build and QA.

Kenntnisse

Marketing operations

CRM

Marketing automation

AI in marketing

Funnel & customer journeys

Communication to non-technical teams

Influencing others

Adaptability

Hospitality/real estate knowledge (a+)

Tools

HubSpot

APIs

Zapier

Make

Jobbeschreibung

Ando Living Group is a fast-growing international hospitality group, bringing together innovative brands that are redefining the way people live, stay, and experience destinations.

Ando Living offers a unique collection of premium serviced apartments that combine the comfort and privacy of a home with the services and experiences of a hotel. Designed for modern travelers, our spaces bring together thoughtful design, local culture, and personalized hospitality to create memorable stays.

With a growing presence in Portugal, Turkey, and London, and ambitious expansion plans into exciting European destinations such as Spain and Greece, we are building an international hospitality group driven by innovation, technology, and a passion for exceptional guest experiences.

Own our marketing technology and make the marketing team faster and more autonomous. You are our in-house HubSpot expert and the person who brings AI into everyday marketing work in a practical, repeatable and safe way, for both our hospitality and real estate business lines. We want to keep reinventing how we work, and you will be one of the people who pushes us to do it.

Key Responsibilities

• Own HubSpot end to end: data model, properties, lifecycle stages, lead scoring, lists, permissions, reporting and data hygiene, including GDPR consent.
• Drive AI adoption in marketing: Identify high-impact use cases, test tools, and personally drive one or two concrete best practices from the start. Turn what works into documented workflows, prompt libraries and guardrails, support the team, and help make AI adoption measurable.
• Own the lead funnel and workflows: design and maintain the journey from lead capture to qualification and handover to sales, including routing, scoring, follow-up automation and clear rules for each stage.
• Be the HubSpot counterpart for our agencies: translate business needs into clear briefs for our agency partner on HubSpot and automation, review their deliverables, and progressively bring key capabilities in-house.
• Design automation across both business lines: nurturing, onboarding and triggered journeys that reduce manual work for the team.
• Build reporting: dashboards by business line connecting marketing and sales activity to leads, bookings and revenue, enabling internal stakeholders to interpret performance and make informed decisions.
• Execute email marketing campaigns across both business lines: Translate briefs and content from the Marketing Managers into campaigns in HubSpot, define target audiences and database segments during campaign planning, manage build, testing and deployment, and maintain templates and quality assurance standards.

Skills & Qualifications

• 4+ years in marketing operations, CRM or marketing automation, with deep hands-on HubSpot experience.
• Solid understanding of workflows, segmentation, data structures and integrations (APIs, Zapier or Make).
• Experience supporting a sales team in a CRM and aligning marketing and sales processes (lead qualification, handover, pipeline reporting).
• Hands-on use of AI tools in marketing, with concrete examples
• A marketing mindset: you understand funnels and customer journeys, not just the tools.
• The ability to explain technical topics to non-technical colleagues and to challenge agencies.
• The ability to influence colleagues and change habits: you motivate others to adopt new tools without doing the work for them.
• Comfort in a fast-moving company and the drive to keep reinventing how we work.
• Hospitality or real estate background is a plus.

What We Offer

• Coverflex card, including meal allowance and access to flexible benefits;
• Transportation allowance of up to €40 per month;
• Your birthday off, so you can celebrate it however you like;
• Support for your wellbeing, with a quarterly Wellbeing Day and free access to Pulso, a platform offering professional support in areas such as Psychology, Nutrition, Financial Wellbeing, and more;
• Unlimited, free learning and development opportunities through GoodHabitz;
• Close collaboration with different teams and business areas, with the autonomy to challenge ideas, make suggestions, and put your own ideas into practice;
• A workplace where innovation is part of everyday life, with opportunities to explore and use Artificial Intelligence responsibly;
• The opportunity to grow your career within an expanding international group, exploring different companies, business areas, and projects across Portugal and other markets.

ANDO Living Group is committed to the principles of equality and non-discrimination in access to employment. The Group values the diversity of the people it employs and provides equal opportunities and equal treatment in access to employment and does not discriminate or deprive any person of their rights based on, for example, reduced capacity to work, disability or chronic illness. ANDO Living Group fosters a diverse work environment where individual differences are recognized, respected and valued to develop everyone's full potential and make use of their personal and professional talents and strengths.