Marketing Manager Portugal

Beiersdorf Group; Lisboa; Hybrid; EUR 65,000 - 90,000; Full time

Job summary

Beiersdorf Group in Portugal is seeking a Marketing Manager to lead the NIVEA and Labello cosmetics portfolio in Portugal, driving growth, market share, brand equity and profitability. Reporting to the Marketing Director Southern Europe, you combine strategic brand leadership with strong commercial ownership, while aligning with SOE, regional and global strategies.

You will lead the Portuguese Cosmetics Marketing team, collaborate across functions and represent Portugal within the Southern

Qualifications

• Extensive marketing experience in FMCG/mass market, cosmetics, or personal care.
• Proven track record in brand management and P&L/KPIs.
• Strong strategic, analytical and commercial acumen with a results focus.
• Proven people leadership and talent development.
• Strong stakeholder management in international matrix.
• Excellent communication and collaboration, fluent in Portuguese and English.

Responsibilities

• Lead marketing strategy and annual plans for Portugal aligned with global priorities.
• Own KPIs including net sales, market share, gross margin and marketing budget.
• Translate insights into priorities and growth opportunities.
• Maximize impact of innovations, launches and core portfolio with local GTM.
• Lead media/digital/PR/influencer activation with Icom team.
• Drive planning, forecasting and actions with Sales, Finance and Supply Chain.
• Represent Portugal within SOE and advocate local opportunities.
• Coach and develop Portuguese Marketing team, fostering ownership and high performance.
• Enrich regional/global plans with local builds when appropriate.

Job description

Your Tasks

The Marketing Manager Portugal will lead the Cosmetics business and brand portfolio - NIVEA and Labello in Portugal, driving sustainable growth, market share, brand equity and profitability.

Reporting to the Marketing Director Southern Europe (SOE) you will combine strategic brand leadership, strong commercial ownership and people leadership, while ensuring alignment with SOE, regional and global strategies.

You will lead the Portuguese Cosmetics Marketing team, represent Portugal within the Southern Europe Marketing Leadership team and play an active role in the Portuguese Leadership Team.

Key Tasks

• Lead the marketing strategy and annual business plans for Portugal, aligned with SOE, regional and global priorities.
• Own and steer business and brand performance across key KPIs, including Net Sales, Market Share, Gross Margin, brand equity and marketing budget.
• Translate consumer, shopper, market and competitor insights into clear priorities and growth opportunities.
• Maximize the impact of innovations, launches and core portfolio, owning the local go-to-market approach.
• Lead, together with Icom team, media, digital, PR and influencer activation, ensuring strong execution and business impact.
• Drive business planning, forecasting and corrective actions in partnership with Sales, Shopper & Customer Marketing, Finance and Supply Chain.
• Represent the Portuguese market within SOE, influencing decisions and advocating for local opportunities.
• Lead, coach and develop the Portuguese Marketing team, fostering ownership, collaboration and high performance.
• Enrich global / regional plans with relevant on-top local builds where appropriate to augment impact on local markets.

Your Profile

• Strong Marketing experience within FMCG / Mass Market, ideally in Cosmetics, Beauty or Personal Care.
• Proven experience in Brand Management and business performance, with responsibility for budgets and P&L- related KPIs.
• Strong strategic thinking, analytical skills and commercial acumen, combined with a pragmatic and results-oriented mindset.
• Proven people leadership and talent development experience.
• Strong stakeholder management and influencing skills, with the ability to operate effectively in an international matrix organization.
• Excellent communication and collaboration skills.
• Fluency in Portuguese and English.