Portugal Marketing Graduate

Puig & Co.; Portugal; Presencial; EUR 18.000 - 26.000; Jornada completa

Descripción de la vacante

Puig is seeking a Portugal Marketing Graduate to support the development and execution of marketing plans across a portfolio of brands in the Portuguese market. You will work with Brand Marketing, Media, Retail and external partners to bring campaigns to life from concept to market.

This role offers exposure to strategic and operational aspects of marketing, development of analytical and creative skills, and increasing responsibilities in a dynamic international environment.

Formación

• Bachelor's or Master's in Business Administration, Marketing or related field.
• Graduation date aligned with Graduate Program eligibility requirements.
• Previous internships or academic projects in Marketing, Brand Management, Trade Marketing or related areas.

Responsabilidades

• Support the implementation of annual marketing plans and key brand initiatives.
• Contribute to the adaptation of global strategies to the Portuguese market.
• Coordinate the preparation of materials and presentations for internal stakeholders.
• Support product launches, ensuring alignment across teams and smooth market execution.
• Assist in the development and execution of media campaigns across TV, Digital, Social Media and OOH channels.
• Participate in the design and execution of marketing events and brand experiences.
• Support the execution of in-store activations and promotional campaigns.
• Collaborate with Retail teams in the management and training of temporary promoters during key campaigns.

Conocimientos

Curiosity and willingness to learn

Ownership

Analytical mindset

Creativity

Proactivity

Organizational and multitasking

Autonomy

Stakeholder management

Educación

Bachelor's or Master's Degree in Business Administration, Marketing or related fields

Descripción del empleo

Puig is a Home of Love Brands within a family-owned company that promotes well-being, confidence, and self-expression while striving to leave a better world behind. For over a century, our entrepreneurial spirit and passion for creativity have made us a benchmark in the premium beauty industry.

With 17 Love Brands across Fragrances and Fashion, Makeup, and Skincare, we create stories that connect with people's emotions and are supported by a global team of more than 13,000 professionals. With products sold in over 150 countries and net revenues of €5.042 billion in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open space where Creators of All Kinds are empowered to thrive, innovate, and express who they are.

As a Portugal Marketing Graduate, you will support the development and execution of marketing plans across a portfolio of brands, contributing to the implementation of innovative campaigns, product launches and consumer experiences in the Portuguese market.

You will work closely with Brand Marketing, Media, Retail and external agencies, gaining exposure to both strategic and operational aspects of marketing while developing a strong understanding of the beauty industry and the Portuguese consumer landscape.

This role offers a unique opportunity to take ownership of projects from day one, develop analytical and creative skills, and progressively assume greater responsibilities within a dynamic international environment.

Education

• Bachelor's or Master's Degree in Business Administration, Marketing or related fields.
• Graduation date aligned with Graduate Program eligibility requirements.

Experience

• Previous internships or academic projects in Marketing, Brand Management, Trade Marketing or related areas.
• Experience within Beauty, FMCG or large international companies will be highly valued.
• Knowledge of the Portuguese market is considered a strong asset.

Languages

• Native Portuguese.
• Fluent Spanish.
• Advanced English (B2/C1).

Skills

• Curiosity and eagerness to learn.
• Strong sense of ownership and responsibility.
• Analytical mindset with the ability to draw insights from data.
• Creativity and ability to think outside the box.
• Proactivity and initiative.
• Strong organizational and multitasking skills.
• Ability to work autonomously and progressively take ownership of projects.
• Excellent communication and stakeholder management skills.

Marketing Plan & Brand Support

• Support the implementation of annual marketing plans and key brand initiatives.
• Contribute to the adaptation of global strategies to the Portuguese market.
• Coordinate the preparation of materials and presentations for internal stakeholders.
• Support product launches, ensuring alignment across teams and smooth market execution.

Media Campaigns

• Assist in the development and execution of media campaigns across TV, Digital, Social Media and OOH channels.
• Coordinate briefing and follow-up activities with media agencies and internal teams.
• Support campaign performance monitoring and reporting.

Events & Brand Activations

• Participate in the design and execution of marketing events and brand experiences.
• Support the coordination of suppliers, agencies and logistics.
• Help develop engaging initiatives that strengthen consumer experience and brand visibility.

Retail Activation & Consumer Experience

• Support the execution of in-store activations and promotional campaigns.
• Coordinate materials, samples and merchandising elements for retail initiatives.
• Collaborate with Retail teams in the management and training of temporary promoters during key campaigns.
• Contribute to the creation of consumer engagement initiatives at the point of sale.

Business Analysis

• Monitor brand performance through sell-out, sales and key business indicators.
• Support monthly reporting and analysis activities.
• Identify insights, trends and opportunities to improve campaign effectiveness and business results.
• Translate data into actionable recommendations for the team.

Market Adaptation

• Support the translation and adaptation of marketing materials for the Portuguese market.
• Ensure local relevance and consistency of communication across channels.
• Act as a key point of contact for understanding local consumer needs and market dynamics.

Puig is a home of Love Brands, present in fragrance and fashion, makeup & skincare, fostering wellness and confidence while leaving a better world.