Cosmetics Marketing Lead - Portugal

Beiersdorf Group

Lisboa

Hybrid

EUR 65,000 - 90,000

Full time

4 days ago

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Job summary

Beiersdorf Group in Portugal is seeking a Marketing Manager to lead the NIVEA and Labello cosmetics portfolio in Portugal, driving growth, market share, brand equity and profitability. Reporting to the Marketing Director Southern Europe, you combine strategic brand leadership with strong commercial ownership, while aligning with SOE, regional and global strategies.

You will lead the Portuguese Cosmetics Marketing team, collaborate across functions and represent Portugal within the Southern

Qualifications

Extensive marketing experience in FMCG/mass market, cosmetics, or personal care.
Proven track record in brand management and P&L/KPIs.
Strong strategic, analytical and commercial acumen with a results focus.
Proven people leadership and talent development.
Strong stakeholder management in international matrix.
Excellent communication and collaboration, fluent in Portuguese and English.

Responsibilities

Lead marketing strategy and annual plans for Portugal aligned with global priorities.
Own KPIs including net sales, market share, gross margin and marketing budget.
Translate insights into priorities and growth opportunities.
Maximize impact of innovations, launches and core portfolio with local GTM.
Lead media/digital/PR/influencer activation with Icom team.
Drive planning, forecasting and actions with Sales, Finance and Supply Chain.
Represent Portugal within SOE and advocate local opportunities.
Coach and develop Portuguese Marketing team, fostering ownership and high performance.
Enrich regional/global plans with local builds when appropriate.