marketing manager in consumer goods

Freudenberg Home and Cleaning Solutions; Lisboa; On-site; EUR 38,000 - 60,000; Full time

Benefits offered by this job

Health insurance

Meal allowance

Performance-related bonus

Professional development training

Flexible work models

Job summary

Freudenberg Home and Cleaning Solutions ищет маркетингового специалиста для управления и роста портфеля брендов, включая запуски и выведение на рынок. Ваша задача — разрабатывать стратегии ценообразования, управлять прибылью и эффективно использовать бюджет A&P, опираясь на рыночные инсайты и данные Nielsen/Circana/IRI.

Успешный кандидат имеет опыт ведения цифровых и оффлайн кампаний, сильные коммуникативные навыки и готовость работать в матричной организации с кросс-функциональным

Qualifications

• Получение степени бакалавра в области бизнес-администрирования, маркетинга или смежной области.
• Не менее 3 лет опыта в маркетинге.
• Опыт работы с внешними агентствами и подрядчиками.

Responsibilities

• Управлять и развивать портфель продуктов, включая запуски, коммерциализацию, отслеживание прибыльности и вывод на рынок.
• Разрабатывать стратегии продукта, ценообразования и управления доходами.
• Использовать инсайты потребителей, shopper и рынка для выявления возможностей роста и оптимизации позиционирования бренда.
• Вести цифровые и традиционные медийные кампании и управлять цифровым путешествием клиента.

Skills

Marketing experience

Agency management

Market insights

KPIs/P&L/pricing

Stakeholder management

Communication/presentation

Education

Bachelor’s degree in Business Administration or Marketing

MBA (nice to have)

Tools

Nielsen

Circana/IRI

Excel

Job description

Описание: Freudenberg Home and Cleaning Solutions is a global supplier of branded cleaning systems and household and laundry care products, with brands including Vileda®, Gimi®, Wettex® and Marigold®. It employs more than 3,800 people and operates a global distribution network.Задачи: Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution; Develop product, pricing, and revenue management strategies aligned with regional and global marketing objectives; Use consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning; Lead the development and execution of digital and traditional media campaigns to support brand and business goals; Drive the digital customer journey across paid, owned, shared, and earned channels, delivering against key KPIs; Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth; Manage the category A&P budget, allocating investments effectively and achieving a strong return on marketing spend; Monitor category performance, including sales, P&L, gross margin, and consumer satisfaction, and implement continuous improvement actions.Требования: Bachelor’s degree in Business Administration, Marketing, or a related field; At least 3 years of Marketing experience, preferably in FMCG or consumer goods; Proven experience managing external agencies and vendors; Strong understanding of market trends, consumer insights, and category performance; Experience using market data and analytics tools such as Nielsen and Circana/IRI to inform business decisions; Solid knowledge of KPIs, P&L management, pricing, and business performance analysis; Excellent communication, presentation, negotiation, and stakeholder management skills; Strong team player able to work effectively across functions and in a matrix organization; Nice to have: MBA.Условия: Health insurance; Meal allowance; Performance-related bonus; Professional development training; Flexible work models.