Marketing Manager Portugal

Freudenberg; Lisboa; Presencial; EUR 42.000 - 62.000; Jornada completa

Descripción de la vacante

Freudenberg Home and Cleaning Solutions Iberica S.L.U. in Portugal seeks a marketing leader to manage and expand the product portfolio through launches, pricing, and go-to-market execution.

You will steer product strategy and profitability across markets, aligning with regional and global marketing objectives. You will translate consumer and market insights into growth, lead media campaigns across digital and traditional channels, and drive the full customer journey.

Formación

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a plus.
• Minimum 3 years of experience in Marketing, preferably within FMCG or consumer goods.
• Proven experience managing external agencies and vendors.
• Strong understanding of market trends, consumer insights, and category performance.
• Experience using market data and analytics tools (e.g., Nielsen, Circana/IRI) to drive business decisions.
• Solid knowledge of KPIs, P&L management, pricing, and business performance analysis.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong team player with the ability to work effectively across functions and in a matrix organization.

Responsabilidades

• Manage and grow the assigned product portfolio, incl. launches, commercialization, profitability tracking, and go-to-market execution.
• Develop product, pricing, and revenue management strategies in alignment with regional and global marketing objectives.
• Leverage consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning.
• Lead the development and execution of media campaigns (digital and traditional) to support brand and business goals.
• Drive the digital customer journey across paid, owned, shared, and earned channels, ensuring delivery against key KPIs.
• Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth.
• Manage the category A&P budget, ensuring effective investment allocation and a strong return on marketing spend.
• Monitor category performance, including sales, P&L, gross margin, and consumer satisfaction, implementing actions to drive continuous improvement.

Conocimientos

Agency management

Stakeholder management

Pricing & KPIs

Market analytics

Educación

Bachelor’s degree in Business Admin, Marketing, or related field; MBA is a plus

Herramientas

Nielsen

Circana/IRI

Descripción del empleo

Working at Freudenberg: We will wow your world!

Responsibilities

• Manage and grow the assigned product portfolio, including product launches, commercialization, profitability tracking, and go-to-market execution.
• Develop product, pricing, and revenue management strategies in alignment with regional and global marketing objectives.
• Leverage consumer, shopper, and market insights to identify growth opportunities and optimize brand positioning.
• Lead the development and execution of media campaigns (digital and traditional) to support brand and business goals.
• Drive the digital customer journey across paid, owned, shared, and earned channels, ensuring delivery against key KPIs.
• Develop customer selling stories, support line reviews, and collaborate with Sales to maximize product visibility, distribution, and growth.
• Manage the category A&P budget, ensuring effective investment allocation and a strong return on marketing spend.
• Monitor category performance, including sales, P&L, gross margin, and consumer satisfaction, implementing actions to drive continuous improvement.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a plus.
• Minimum 3 years of experience in Marketing, preferably within FMCG or consumer goods.
• Proven experience managing external agencies and vendors.
• Strong understanding of market trends, consumer insights, and category performance.
• Experience using market data and analytics tools (e.g., Nielsen, Circana/IRI) to drive business decisions.
• Solid knowledge of KPIs, P&L management, pricing, and business performance analysis.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong team player with the ability to work effectively across functions and in a matrix organization.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Iberica S.L.U.

Welcome to Freudenberg

Without Freudenberg, indoor air would not be as clean, cars would not drive and wounds would not heal as quickly. And these are just three examples from thousands of our applications.

Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 51,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.